The Importance of Discounts for Consumers
Discounts play a crucial role in the consumer experience, offering a number of benefits that go beyond simply reducing the price of a product or service. This can be seen in various social media posts, where Mexican consumers share that they have already started taking advantage of toy offers at Walmart.
The importance of discounts lies in their ability to provide consumers with tangible savings opportunities, thus encouraging them to make purchasing decisions and generating a positive impact on their perception of a brand or business.
First, discounts allow consumers to access quality products or services at a more affordable price. This not only gives them the opportunity to satisfy their needs and desires, but also gives them greater purchasing power, making the acquisition of goods and services more accessible.
Furthermore, the change in consumer habits is a dynamic phenomenon that reflects the constant evolution of consumer needs and expectations. BCG’s recent report highlights a significant shift in shopper mindset, revealing that 70 percent of consumers actively seek out promotions and deals. This finding highlights the importance that discounts and offers have in today’s purchasing decisions.
Savi’s study complements this trend by noting that consumer behavior is undergoing notable changes, especially when it comes to price sensitivity. As prices increase, there is an increase in demand for promotional discounts. This phenomenon is particularly pronounced among millennials, who are identified as a demographic group more inclined to actively seek out deals and discounts.
Toy discounts at Walmart
It was through a video on the social network TikTok that a consumer made known that the discounts began in the Walmart brand toy area. According to the @Evavision video, there are discounts on dolls, skates, cars, and baby toy items. The video quickly went viral on the social network, where many Internet users commented on their interest in discounts, especially at this time when many take the opportunity to buy.
With this, we can see the importance for consumers on sale dates, especially when they use social networks to spread the word with other people. This is how we can see it on other occasions where brands launch offers, as an example in the January sales of brands like Zara, H&M, among others, which are the consumers themselves who go to social networks to share which are the best and even show the dates they start on.
In this context, companies that understand and proactively respond to the growing demand for discounts are better positioned to adapt to market trends and maintain customer loyalty. The ability to offer relevant and attractive promotions thus becomes a key factor for success in an increasingly competitive commercial environment oriented towards the value perceived by the consumer.