Since embarking on a new journey of scene branding on June 25, 2021, Casarte has undergone a year of experience and tempering, what kind of answer sheet can it deliver? Today, Casarte gave the answer.
On June 25, 2022, the 2022 Casa Di Sixianghui with the theme of “Unbounded Home, Extraordinary Love” was held in Chongqing. Casarte, the only high-end brand to be blessed by the scene, has released huge growth potential in 2021. On the basis of continuing to rank first in the high-end share, it will achieve a high growth of 40% in 2021, with revenue reaching 12.9 billion yuan. At the same time, according to the latest data of Q1 in 2022, Casarte once again achieved a high growth of 32.3% against the backdrop of a 16.9% drop in overall industry retail sales. Continued high growth allows the outside world to see that Casarte, after changing lanes, can effectively deal with external changes and hand over a transcript of contrarian growth.
In this Sixianghui, Casarte fully interprets the theme of “home without borders” by integrating the three-winged bird brand – bringing users a beautiful life experience of breaking the boundaries of space, creating boundless life, and enjoying boundless ecology . At the scene, the quality life of users throughout the day was displayed through five scenarios: smart living room, smart kitchen, smart bedroom, smart cloakroom, and smart bathroom. It can be seen that Casarte not only achieved product connection, but also achieved a deep connection with the user’s beautiful life through the blessing of the only scene.
Casarte’s stage is the user’s home
The “2023-2025 High-end Home Furnishing Space Trend Report” released by WGSN design agency shows that consumers are more yearning for a comfortable and comfortable lifestyle, and at the same time want to seamlessly integrate technology and life, and they can enjoy comfortable and calm intelligence without seeing technology. Life. How can these be achieved? This time, Casarte gave a model in Chongqing.
At 15:00 on June 25th, when you come to Chongqing Yuelai International Conference Center, you can see Casarte building a real home for users on a 300-square-meter stage. The familiar home scenes such as cloakrooms, kitchens, bathrooms, bedrooms, and living rooms on the stage are dotted with Casarte Connoisseur sets, but this time Casarte brings not only a single physical function of high-end appliances, but iterations After the scene, it brings a high-quality and beautiful life to users.
How is this life different? At the scene, the host of the main station Sa Beining, Sister Moon, Casarte Si Xiangjia Sun Qian, etc. were invited to truly experience Casarte’s “home life”.
first act, good morningThe beauty of morning.According to the 2021 Survey Report on Physical and Mental Health of HNWIs, 48% of Chinese HNWIs feel that the current pace of life is too fast, and they hope to go out elegantly and delicately every morning. These needs of high net worth people are also the plan that Casarte wants to show: on the stage, accompanied by a burst of soothing light music, the lights gradually brighten, the curtains are slowly opened, and the female executive Ma is in the bedroom with fresh air and suitable temperature. Wake up, Wisdom Cloud Mirror has started her favorite morning wake-up yoga class for her. Later, their best friend Sun Qian visited, and the two chose clothes for the upcoming event. In front of the smart cloud mirror in the smart cloakroom, the two completed the outfit matching in just one minute. After a 10-minute “wake up” treatment, the two’s silk scarves and dresses looked brand new, and even minor indentations and creases were smoothed out. Sun Qian couldn’t help sighing to her best friend: “It turns out that your life has become better because of Casarte!”
Act two,A delightful home.The “2021 China High Net Worth People’s Ideal Home Survey Report” shows that the active services brought by smart homes meet the needs of high net worth people, but the proportion of black, white, gray and other home colors used in home decoration has declined, and they are more eager to have Natural and warm home atmosphere, like the simple style and green style that return to the essence of life. Just like in Casarte’s smart scene, the smart lock automatically recognizes the owner and opens the door when returning home. The temperature in the home space is suitable and the lights gradually brighten. Entering the house, the turquoise connoisseur sets come into view. There are refrigerators embedded in the cabinets at zero distance, washing machines embedded in the cabinets, air conditioners and ice bars that match the style of the home environment. Unbounded aesthetics is not only pleasing to the eye, but also a An exclusive quiet.
Act Three, Leisurelyafternoon tea.In the smart living room, the “little couple” in the happy twist spent a pleasant afternoon. Even in the face of sudden visits of colleagues, elders and girlfriends, and temporary overtime tasks, the afternoon tea time can be arranged in an orderly manner. When writing overtime, the air conditioner and lighting in the living room will actively adjust the working mode. Take out the standing drinks from the ice bar to entertain guests, and the air conditioner can adjust different temperature, humidity and other modes according to the needs of different people. You can also sing and play games in front of smart TV and girlfriends, switch to the sports interface to dance shuttlecock, and stretch your muscles and bones together.
Act Four, DeliciousDinner.It is inevitable to be in a hurry to make dinner, but in Casarte Smart Kitchen, you can do it with ease. On the stage, Sister Moon was in the kitchen waiting for the stewed bird’s nest with avocado to come out, while choosing nutritious recipes for her family on the big screen of the refrigerator. If you want to cook a good pot of bird’s nest, you need to constantly adjust the heat. The reason why Sister Moon can be so leisurely is that the stove can automatically adjust the fire power when cooking bird’s nest, and there is no need for guards during the whole process. Coupled with the natural mineral water from the water purifier and the fresh and good ingredients stored in the refrigerator, there is no need to worry about not being able to cook a good pot of bird’s nest.
Act Five,leisurelyenterDream.After enjoying a delicious dinner, Sister Moon’s family is ready to wash and rest. Casarte Smart Bathroom prepares hot water with suitable water temperature and quantity in advance according to the bathing habits of the whole family. The seven-star clean water wash avoids children’s skin allergies and washes away the tiredness of the day for the family. She pays great attention to skin care before bedtime. She takes out the skin care products from the ice bar, lays on the bed and says “turn off the lights” casually. The smart bedroom will turn on the sleep mode, the curtains will be closed, the lights will dim, and the smart pillow will monitor the sleep state and link the air conditioner. And the humidifier adjusts the temperature and humidity according to the sleep curve, so that the whole family can sleep peacefully.
It can be seen that in the scenario of Casarte layout, users can get more intimate and active service and care in their daily life from morning to sleep. With the blessing of these scenes, Casarte is no longer a cold high-end home appliance, but a better life that understands life, knows heat and cold, and actively connects users.
Three-winged bird on the ground, Casarte opens a new life of “home without boundaries”
Unlike traditional home appliances that only provide physical functions, Casarte now provides users with a one-stop high-end smart experience through active services, making users’ lives more comfortable and convenient. So how are these experiences achieved? As Li Huagang, Senior Vice President of Haier Group and President of Haier Smart Home, said: “The combination of Casarte and Tri-winged Bird has opened up a beautiful life with no boundaries at home.” The “boundless” mentioned here can be defined from unbounded space and unbounded life. And ecological boundless to find the answer.
First, break the boundaries of space – let the smart life be in control.Regardless of space constraints, in the three-winged bird scene where Casarte landed, home appliances and home, people and home, and home and life are seamlessly connected. With innovative embedded technology, Casarte has launched a complete set of embedded home appliances, realizing the integration of home appliances and home furnishing, and meeting the needs of users for integrated decoration.
At the same time, relying on the three-winged bird intelligence platform, Casarte realizes the in-depth interaction between home appliances and smart scenes, so that the whole house intelligence can be managed in real time across space, and the smart home brain can make independent decisions. Since then, the home is no longer divided by walls and moving lines. Chasing dramas in the living room but it’s time for dinner? You can put the show in the kitchen refrigerator with a swipe of your hand, and enjoy watching the drama while cooking; blow your hair in the bathroom after taking a shower, and the water heater detects that the temperature in the living room is low, and will take the initiative to ask “Do you need to increase the temperature of the air conditioner in the living room?” catch a cold. In short, the living room, kitchen, bathroom and other scenes can break the boundaries of the space and integrate with each other, so that the user’s family space is no longer separated by boundaries.
Second, create an unbounded life – let the good life continue to iterate.Unlike traditional smart homes that passively receive instructions and execute, Casarte realizes active service and individualized care in the whole house, creates a home that truly “understands life, knows the temperature and heat” for users, and provides butler-style services. When you come home from get off work, the door lock will automatically recognize the door, the air conditioner will automatically adjust to the mode you like when you enter the house, the water heater will start preparing water according to the temperature you are used to, and the TV will automatically play unfinished programs when you sit on the sofa. Are there elderly people at home? Bathrooms can be fitted with custom safety features. Like fitness? The balcony can create an exclusive fitness space to meet the needs of different groups of people. This home can also self-learn and continuously upgrade, so that the scene can continue to iterate. For example, the smart balcony can upgrade the 56°C sterilization scene for users during the stay at home, and the smart kitchen can update the recipes that are more suitable for your home based on health data, etc., so that life will never go out of style.
third，Enjoy the boundless ecology – make food, clothing, housing and entertainment within easy reach.With the in-depth integration of Casarte and Tri-Winged Bird, the industry boundaries of home appliances, home furnishing and home improvement are being further broken. It realizes the full-process customized service capability from upstream to terminal. Taking Huanxin Smart Home as an example, Casarte integrates various resources such as home improvement building materials and cabinet renovation, and brings one-stop scene services including delivery, design, and the whole cycle of bureau renovation. At present, on the Triwing Bird platform, there are more than 20,000 designers, more than 10,000 user stewards, and more than 2,000 ecological parties, working together to provide users with full-process visual home appliances, home improvement, Home, home life and other services.
In the past 2021, the high-quality growth brought by Casarte’s integration into the three-winged bird scene has been obvious to all. Today, the integration of Casarte and Tri-Winged Bird brings users a beautiful life experience of “unbounded home”. In the future, as it is recognized and selected by more and more users, it will also bring a broader imagination to the development of Casarte.
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