Original title: The sudden emergence of independent “new force” brands
News from our newspaper (Reporter Yang Tianyue) Yesterday, the 2023 Beijing International Motorcycle Exhibition opened at the New China Exhibition. More than 500 well-known domestic and foreign brands and more than 80,000 motorcycle enthusiasts from all over the country attended the industry event. On the first day of the opening, classic models and new models of well-known international brands were released, and new energy motorcycles were also a highlight. Similar to the development path of the automobile industry, in the motorcycle industry, independent “new force” brands are emerging.
In the past five years, Beijing International Motorcycle Exhibition has rapidly developed into a brand exhibition with strong influence in the domestic motorcycle industry. The reporter noticed that not only imported motorcycle brands such as Harley-Davidson, Ducati, Honda, Kawasaki, and Yamaha were present at this exhibition, but domestic brands were also louder than before. Zongshen, Loncin, Chunfeng, Leading domestic companies such as Qianjiang brought their classic models, and “new forces” such as Gewu, Excelle, Benda, and Xinyuan also made a collective appearance.
Mr. Guo, a citizen, is a motorcycle “enthusiast” and a member of the Beijing Black Bat Club. He organized a group with his friends to check in on the first day of the opening. “This motorcycle show clearly felt that there are more domestic brands and models than in the past. We noticed several domestic models, which are solid and beautiful.” Mr. Guo said.
The electrification trend that started in the automotive market extends to the motorcycle industry. At the booth of Gewu, a “new force” brand from Beijing, a simple-looking all-terrain new energy motorcycle attracted the attention of many people. “This is completely different from electric vehicles,” said the on-site staff. This new energy motorcycle can “turn its head”, and can also adapt to various terrains such as mud, sand, and steep slopes. “Power performance, etc. It is almost on par with gasoline trucks in every respect.”
At the BMW booth, the mass-produced pure electric motorcycle CE04 has a “technical” appearance and is also very eye-catching. The reporter learned from the brand that according to the plan, the motorcycle urban travel series will be fully electrified from 2030.
In addition to popular models, the additional booths for riding equipment, modified parts, and peripheral cultural and creative products at this year’s motorcycle show have also become a must-see for “motorcycle lovers”. From mid-to-high-end brand riding equipment, customized refitting services, to the immersive experience area combining motorcycle culture and lifestyle, to rich and colorful interactive activities with motorcycle friends, all of them brought rich exhibition experience to the visitors.
In the VR dynamic experience area of ”Moying Light Wheel”, many motorcycle beginners are wearing VR glasses and riding on motorcycle-shaped game consoles, feeling the real and exciting riding experience in the virtual world. “It’s so fun. When I grow up, I want to ride a motorcycle with my father.” An elementary school student who just finished the experience said that the business is still unfinished.
Over the past few years, China’s motorcycle industry has shown strong resilience. Relevant data show that the national motorcycle output has exceeded 20 million last year, reaching a new high in the past seven years, and large-displacement motorcycles continue to maintain rapid growth. Li Bin, executive vice president of the China Motorcycle Chamber of Commerce, analyzed that in the near future, the electrification, intelligence and networking sweeping the automobile market will also become the development direction of China’s motorcycle industry.
(Editors in charge: Meng Zhu, Bao Congying)
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