Author: Camellia
On December 24, Gu Yue Longshan (600059.SH) issued an announcement stating that in order to enhance the brand power and competitiveness of the company, it has decided to adjust the prices of some products. The product price adjustment plan is to be implemented on January 20, 2022.
Source: Gu Yue Longshan Announcement
The announcement shows that the price of Guyue Longshan Qinghuazui series will increase by 10%-20%; the price of alcohol series will increase by 4.65%-12%; the price of warehouse series will increase by 5%-15%; the total sales of the above products in 2020 will be 334 million yuan, with an average gross The interest rate is 44.37%.
In addition, the prices of other products such as Guyue Longshan Fruit Wine, Relief, Color Varieties, and Zhuangyuan Red will increase by 5%-20%; the above-mentioned products will have a total sales of 359 million yuan in 2020, with an average gross profit margin of 29.88%.
Gu Yue Longshan said that the price increase was due to the substantial increase in raw material prices and labor costs, and the continuous increase in production and operation costs of enterprises.
The third quarter report showed that Guyue Longshan’s revenue was 1.098 billion yuan, an increase of 27.75% year-on-year; the third-quarter revenue was 334 million yuan, an increase of 19.16% year-on-year.
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