ROME (ITALPRESS) – “Integrated supply chains for the relaunch of the country”: this is the theme of the workshop organized as part of the “Integrated supply chains” initiative that The European House – Ambrosetti launched with the support of Philip Morris Italia. The objectives of the online meeting include the promotion of the role of supply chains for the relaunch of the Italian economy and the identification of corporate strategies and public policies to encourage the development of integrated supply chains with high added value. “When one thinks of foreign investments that then create supply chains – said Marco Hannappel, president and CEO of Philip Morris Italy – one thinks of Philip Morris and an investment in agriculture that began ten years ago and created the first supply chain agreement. “. For Hannappel it was the beginning of “a journey that then had an important moment with the creation of the largest Philip Morris factory in the world“. “The word supply chain – he continued – means uniting, in our case uniting different regions of Italy, many activities that are carried out with many different partners, which perhaps a large multinational like ours would not have if there were no such supply chain type. Today it generates over 30,000 jobs with constant development in many areas “. Hannappel also focused on the “industrial supply chain” which “generates further supply chains both in Italy and internationally”. “Within an epochal change that Philip Morris is making, Italy is the center of this change”, he added speaking of agriculture, industry, services and of Italy “which in the industrial sector – he explained – has become the supply chain for Philip Morris “. “The word supply chain, now in common use – underlined Giuseppe De Rita, president of Censis -, was imposed by reality. At a certain point a phenomenon emerged, that of the informal, almost tacit and silent integration of companies on a single channel, on a single intervention logic “. Vincenzo Gesmundo, secretary general of Coldiretti, for his part, said he was “very impressed by the figures pertaining to the tobacco industry and its locomotive, which is Philip Morris in Italy”. For Gesmundo “record numbers emerge”. “As the Umbria Region we are looking carefully at the possibility of creating supply chains in all sectors”, said the governor Donatella Tesei. Tesei recalled the “economic situation” of the region, which is “quite worrying”. “We have a great need – he explained – to resume a virtuous path. Our economic activities, with some particular exceptions, are very small and being able to integrate them into a supply chain system allows everyone to have the opportunity to grow and sustain themselves in more complicated and difficult moments “. For Cesare Trippella, head of Leaf EU of Philip Morris International, tobacco “has been a fundamental element in the economy of Umbria thanks to the resources that have always come from subsidies from the European community and from the commercial contribution that was increasing every year for the integration of players in the supply chain, such as the company I represent – he said -, and which have allowed the sector to develop “. Trippella underlined the “fatigue of working within the supply chain”. “It is not easy – he explained -, however in recent years we have been able to create and give perspectives to our producers and to the related industries that generate our supply chain”. “We are in a historic moment in which – said Gian Marco Centinaio, undersecretary for agricultural policies – we receive a request from Europe for greater sustainability and consumer protection. Italy – he continued – is ready to face these challenges, through the use of historical supply chains of which we are proud in Italy and around the world and which have allowed us to make Made in Italy great. Through these supply chains, we are able to give an answer to sustainability, environmental protection and what the final consumer asks for. The importance of the Italian supply chain allows us to have higher quality, products of different types and to be able to face the challenges, including commercial ones, that our producers are asking for “. For Centinaio, in addition to this, “the protection of made in Italy” is also important. For Paolo De Castro, member of the Agriculture and Rural Development Commission of the European Parliament, “the world is moving in a direction that sees Italy as a protagonist”. “The distinctive characteristics of Made in Italy and Italian quality – he explained – are mirrored to the European design which sees the exaltation of proximity, of the bond to territories and traditions. With the new European Farm to fork strategy we are addressing the most crucial, among these there is an approach on how we should inform the consumer “, therefore also on” lifestyles “. “We believe – he added – that consumers should be informed and then make their choices. This is why I believe that the historic battle over origin labeling has finally reached a turning point. Within the Farm to fork strategy – has said – there is also this important step forward, which among other things the European Parliament had voted positively, namely to clearly indicate the origin of products throughout Europe “. (ITALPRESS). ym / abr / sat / red 21-May-21 15:52
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