Due to Covid-19, the celebrations for the ninety years of Turin’s Pininfarina, historic brand of Italian car design, arrive at extra time to the point of becoming almost synonymous with the style and elegance of the Italian stretch in the world of engines. To tell the story of Pinin is an exhibition at the Mauto, the Turin Auto Museum, which through 16 cars retraces the extraordinary path of innovation of Pininfarina through three generations. “The future is the food we eat” underlines the president Paolo Pininfarina.
A paradigm that today, as the CEO Silvio Angori recalls, extends to the world of architecture, transport and mobility and industrial design. Italian brand and international reality, forge of design and art and industry at the same time: 16 car models have been chosen to cover the entire history of the brand in six sections.
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We start from Art, with the Cisitalia 202, straddling heritage and avant-garde, to move on to Style, with the partnership par excellence with Ferrari, up to the Research section – with several cars developed between 1978 and 2004, some of the winners of the Compasso d’oro – and Technology, with solutions applied to the world of racing and a parallel built between the Sigma Grand Prix of 1969 and the H2 Speed, the first track car to use hydrogen fuel cells, a zero emissions with a speed of over 300km / h, elected Concept Car of the Year 2016.
The path ends looking at the Myth, with concept cars such as the 2uettottanta, the spider that embodies the spirit of the Cambiano house and that looks to the third millennium, and then to the Future, with the Battista hypercar presented at the 2019 Geneva Motor Show. by Automobili Pininfarina, a new sustainable luxury car brand controlled by Mahindra & Mahindra Ltd. It will be produced in 150 individually handcrafted units in the Pininfarina atelier in Cambiano.
An iconic industrial history that interprets the new trends in the automotive world, focused on the technological transition towards electric mobility. The car of the present and of the future is green, connected and assisted driving, an epochal transition necessary for the car to remain at the center of an approach to mobility that becomes multimodal and flexible.