Recently, listed real estate companies have intensively released sales data for January 2022. The performance of real estate companies was generally poor, and the sales amount of the top 100 real estate companies fell by more than 40% year-on-year. The differentiation between real estate enterprises has further increased. Many leading real estate enterprises have relatively considerable sales, while small and medium-sized real estate enterprises have experienced a serious decline.
The threshold of the top 100 echelon is lowered
In January 2022, the total sales volume of the top 100 real estate companies fell by 40.7% year-on-year, and the total equity sales fell by 42.2% year-on-year. The number and area of transactions in 30 large and medium-sized cities decreased by 27.7% and 23.7% year-on-year respectively.
The sales threshold of each echelon of the top 100 real estate companies has been significantly lowered. Among them, the thresholds for the sales volume of TOP10 and TOP20 real estate companies are 11.41 billion yuan and 7.2 billion yuan respectively, a year-on-year decrease of 39% and 38.8% respectively. The threshold of sales transaction amount for TOP30 and TOP50 real estate companies is reduced by 34%. The threshold of sales transaction amount for TOP100 real estate companies dropped by 49.1% year-on-year.
The contracted area of some large real estate companies is at a high level, and the decline in sales has been moderated compared with the average of the top 100. According to the sales briefing disclosed by Poly Development recently, in January 2022, the company achieved a contracted area of 1.8576 million square meters, a year-on-year decrease of 11.73%; the contracted amount was 28.302 billion yuan, a year-on-year decrease of 34.29%.
Shimao shares underperformed. In January 2022, the company signed a contracted area of 38,000 square meters, a year-on-year decrease of 37%; the sales contracted amount was about 550 million yuan, a year-on-year decrease of 45%.
Some small and medium-sized real estate companies experienced a severe decline in sales. Among them, Zhongnan Construction achieved a contracted sales amount of 4.61 billion yuan in January, a year-on-year decrease of 66.1%; the sales area was 379,000 square meters, a year-on-year decrease of 62.9%. In January 2022, 12 new projects will be undertaken (bid), with an estimated total contract value of 20 million yuan, a year-on-year decrease of 99.4%.
Some real estate companies actively participate in land auctions
Judging from the data recently disclosed by housing companies, listed housing companies have different attitudes towards land acquisition.
Some real estate companies actively participated in the centralized land supply and made some gains in the land auction. Binjiang Group announced on the evening of February 11 that the company added four new land parcels, with transaction prices of 357.18 million yuan, 692.61 million yuan, 672.94 million yuan and 479.43 million yuan respectively, and the company’s equity ratios were 50%, 22%, 25% and 30%.
Overall, the number of land acquisitions by leading real estate companies has declined significantly compared with the same period last year.Vanke A recently disclosed the sales in January and the newly added projects. Since the disclosure of the sales briefing in December 2021, the company has added 2 new development projects, namely the Hefei Guanshan Yinxiu Project and Changzhou