This became the shipping and department store group Quelle

And Quelle has a lot: over time, the classic mail order business was joined by up to 25 department stores and 6,000 Quelle agencies (legally independent businesses on a commission basis). There are also offshoots such as Noris-Kaufhilfe (later: Noris-Bank, 1955), Quelle-Fertighaus (1962) and Quelle-Versicherung (1984). When Gustav Schickedanz died in 1977, he left behind a group of companies that had sales of 8.3 billion German marks and employed more than 43,000 people. At that time the catalog was published with a circulation of more than 7.5 million copies.