This is how young people want to get rich with shoes

Noah R. knows what is possible with shoes – financially speaking. It wasn’t long ago that the now 20-year-old, who doesn’t want to be named by his full name, was big in the business of reselling coveted sneakers. He started at 18: He bought shoes in the Nike online shop. When they were traded at higher prices on the secondary market, he resold them at a profit, usually via the online platform Vinted. The margin: respectable. For example, the Jordan 1 Low model, which Nike released in collaboration with rapper Travis Scott. Purchase costs: 160 euros. R. was able to resell the shoe for 950 euros. He has since given up reselling in favor of another job. But it was worth it, he says.