Ultra Fast Fashion is an approach to consumerism that does enormous damage to the environment
In recent decades the phenomenon of Fast Fashion, characterized by extremely rapid production and fashionable but affordable clothing items. This approach has certainly benefited the pockets of companies in the sector but much less the environment between dangerous chemicals along the supply chain, exploitation of labor and an enormous quantity of textile waste. Now that we’re talking about Ultra Fast Fashion the situation seems to have even worsened.
Con Ultra Fast Fashion this means not only very rapid production but also greater speed at the design level. As wisesociety.it reports, the goal is to stimulate impulsive and compulsive purchasing. The emblem ofUltra Fast Fashion And Shein, which launches 10 thousand items a day on its e-commerce platform at very low prices. Everything then also involves aggressive promotion via social media such as Tik Tok.
The model imposed byUltra Fast Fashion however, it is absolutely not sustainable on an environmental level, as reported by various environmental associations such as Greenpeace. The association purchased 47 Shein items online in Austria, Germany, Italy, Spain and Switzerland and 5 products in a pop-up store in Munich. Chemical analyzes carried out by an independent laboratory have demonstrated the presence of dangerous chemical substances. There is also talk of exploitation of workers, with 75-hour shifts.