The pandemic has paralyzed tourism, and now travelers are starting again with caution, but in the sector there are those who take courage in both hands and choose this moment to create a new vital tour operator: to do so is an entrepreneur named Emma Lenoci, founder of Vamonos Viaggi Eventi Srl (vamonos-vacanze.it): programmatically Lenoci underlines “the great contribution that women can make to revolutionize the travel sector” and “the importance of women when they want to change the perspectives and values of tourism. On the other hand – she says – the purpose of the trip is to open the mind but also the heart and in this we women are teachers. Socialization, sharing and empathy: this is the future of tourism. And certainly the female universe is able to enhance destinations more than the male one can ». Claims that do not admit reply.
Who is Vamonos-Vacenze.it aimed at? «The target is completely heterogeneous» replies Emma. Vamonos-Vacanze.it is not in fact a portal dedicated to a specific category, as it could have been that of singles. Of course it is not the right holiday for a family with children, but certainly couples can also appreciate his adventure travels which are changing the concept of travel itself. No holidays lying in the sun, but experiences: also ideal for groups of friends who want to leave together or for those who are alone and want to make new acquaintances… and – why not – also find love ». However, «we don’t organize those” losers “trips for singles, but it often happens that in these types of travel sparks come off: small summer adventures or important stories,” explains Emma Lenoci.
In addition to the proximity trips that with the Coronavirus are the most popular – Sardinia, Sicily and Puglia in the lead – for the summer 2021 Vamonos-Vacanze.it also offers suggestive medium-range destinations such as Mikonos and Formentera, however applying a strict Covid protocol -19 because the holiday must above all be a safe holiday. “Without forgetting the sailing holidays for which we are already fully booked” Lenoci points out.
Until now in tourism, women occupy 65% of white-collar jobs in Italy and represent 52% of the labor force. Then, however, the female shares decrease as the positions rise: only 36% of women are middle managers and just 20% are managers. The usual glass ceiling.