101
Without going into details, founder Horlitz apparently also sees Apple as responsible for the decline of his former chain. “I am extremely disappointed in the company Apple, with which I have been closely associated for more than half my life,” said Horlitz in his post. The allegations become more concrete from Gravis’ direct trading environment: “Apple no longer seems to need trading partners today,” said an insider. For example, when the iPhone 15 was introduced, Gravis only received 50 devices nationwide to sell. Other sales partners, especially network operators, were given priority over external dealers. When contacted by WirtschaftsWoche, Apple has not yet commented on the criticism.