According to Puschmann, it would be important for price levels overall that consumers exercise their options to change and give companies appropriate signals. Mier points out that many consumers do not know that they can change their contracts.
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“If consumers react completely inelastically to market conditions, the electricity company can fleece them to no end,” says Mier. He speaks of a kind of energy illiteracy among people, “many people don’t know that they have to change their contracts, no one has ever explained that to them.”