Original title: Propaganda products can prevent the new crown Yakult apologizes: serious loopholes in management Source: China Net
Source: CDC Finance
Earlier, Yakult was fined 450,000 yuan for promoting “probiotics play an important role in the prevention and control of the new crown virus”. On the evening of September 7, Yakult issued a statement on its official website Weibo stating that it accepts consumer criticism with an open mind and sincerely accepts government punishment. . After the incident, the company’s management and the units involved conducted a deep internal review, conducted a comprehensive review of the review process of its subsidiaries and its own internal publicity content, improved the review mechanism, and organized various relevant departments to strengthen the study of laws and regulations .
The following is the original statement:
Recently, the Shanghai Pudong New Area Market Supervision Administration issued an administrative penalty decision to Shanghai Yakult Dairy Co., Ltd., a subsidiary of our company, which aroused public attention. Our company attaches great importance to this and sincerely accepts punishment. Since April last year when we started the development, we have been urging our subsidiaries to strictly review the propaganda content to prevent such incidents from happening again. The review of the incident and the rectification are now announced as follows:
In April 2020, Shanghai Yiliduo Dairy Co., Ltd. saw the “Usable Intestinal Microecological Regulation” in the “New Coronavirus Infection Pneumonia Diagnosis and Treatment Plan” (Trial Version 4) issued by the National Health Commission and the State Administration of Traditional Chinese Medicine. After some media reports on the role of probiotics in pneumonia caused by the new crown virus, a supermarket in Pudong, Shanghai issued a statement with “the country’s first document confirming that,” Probiotics play an important role in the prevention and treatment of new coronaviruses.”After the incident was reported by consumers, the company immediately tried to recover
This batch of propaganda color pages, but the misleading influence has been caused, we are deeply guilty of this.
This incident shows that the company’s subsidiaries lack strict audits in product promotion, and there are serious loopholes in management. We apologize and sincerely apologize for this.
We humbly accept consumer criticism and sincerely accept government penalties. After the incident, the company’s management and the units involved conducted a deep internal review, conducted a comprehensive review of the review process of its subsidiaries and its own internal publicity content, improved the review mechanism, and organized various relevant departments to strengthen the study of laws and regulations .
For this incident, our company will take warning, and once again sincerely apologize. We will continue to take the production of high-quality products as our own responsibility, attach importance to consumer rights, actively cooperate with supervision, and further strengthen rectification. We also sincerely welcome consumers and all walks of life to supervise us.
The official website shows that in 1964 and 1969, Yakult entered Taiwan and Hong Kong respectively. In 2002, the Yakult Group began to produce and sell live lactic acid bacteria milk beverages in mainland China. Now, the average daily sales volume of Yakult in mainland China has reached 7.5 million bottles, accounting for nearly 20% of Yakult’s global market share. The region with the most vitality and development potential.
According to the official statistics of the Shanghai Beverage Industry Association, “Yakult-type lactic acid bacteria milk beverage” has ranked first in the market share of lactic acid bacteria beverage sales in Shanghai for more than 10 consecutive years.
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