Zheshang Securities gives Shanxi Fenjiu a Buy rating, outperforms in the Spring Festival season, and expects 22Q1 results to achieve high growth_Oriental Fortune

　　Zheshang SecuritiesPosted on March 11Research reportsay, giveShanxi Fenjiu(600809.SH, latest price: 294 yuan) Buy rating. The main reasons for the rating include: 1) Excellent performance in the Spring Festival peak season, it is expected that 22Q1performanceHigh growth will be achieved; 2) Development direction: brand power improvement is the first, anchoring the goal of “one-third of the world“; 3) Exceeding expectations logic: The revival version leads high-end, and the nationalization process is accelerated or exceeded expectations; 4) Revival The version leads the high-end, and the blue-and-white 40 layout is ultra-high-end, and the blue-and-white revenue accounts for 40%-50% of the Fenjiu series; Risk reminder: The second outbreak of the domestic epidemic will affect the overall sales of liquor; the sales of high-end wines are lower than expected; management changes are windy.

AI comments:Shanxi Fenjiu15 in the past monthbrokerageThe research report pays attention and buys 12 companies.

(Article source: Daily Economic News)

Article source: Daily Economic News

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Original title: Zheshang Securities gave Shanxi Fenjiu a buy rating, with excellent performance in the Spring Festival season, and it is expected that the 22Q1 performance will achieve high growth