October 1 20211st, Shanghai, China— Last night, the country’s first green fashion show with the theme of environmentally friendly denim fabrics and the concept of sustainable design as the guide was staged in the “cloud” on the 100th floor of the Shanghai World Financial Center. Nine independent designers and 29 sets of sustainable design works made their public debut for the first time, conveying the concept of “the more environmentally friendly, the more fashionable”, and appealing to everyone to love the earth and start with “clothing”. That night, artist Karen Mok appeared in a pleasant surprise, calling for sustainable fashion strength.
The 2021 Green Challenge Sustainable Fashion Awards (hereinafter referred to as the “Green Challenge”) is jointly initiated by the China National Textile and Apparel Council, the green textile industry, and fashion creations, inviting independent designers to use environmentally friendly denim, recycled polyester, lyocell, etc. The fabrics are designed, and the Green Challenge sustainable design guidelines are strictly followed during the design and production process to design environmentally friendly and cyclical clothing.
With the lights on the banks of the Huangpu River, the “Green Challenge Sustainable Fashion Awards” kicked off in the Shanghai World Financial Center Observation Hall. The designer’s work is integrated with the bright lighting, without construction, without excessive lighting, a return to the original and sustainable fashion show, paying tribute to the future of the earth.
That night, Karen Karen appeared in a blue wavy denim dress, calling for attention to sustainable fashion. Blue symbolizes the azure earth, water ripples symbolize the oceans and rivers that nurture life, and the dotted sequins symbolize the sky full of stars and clean air. The designer follows the green design principle, chooses the natural degradable Tencel denim fabric, uses environmentally friendly dyes for dyeing, and uses laser etching to replace the traditional washing method, and carries out the water ripple design to reduce the environmental impact of the clothing manufacturing process.
©️Mojia Baby Studio
Green Challenge also invited new media artist Liu Jiayu to use waste denim clothing to create a new media art installation-“Bamboo Valley River”, which combines rivets, denim yarn with bamboo and fair-faced concrete, and incorporates blue water ripples projected at night. Elements, calling on the public to recognize, accept and respect “sustainable fashion”. The device has been on display at Shanghai Xintiandi Plaza on October 8 and will be on display until October 31.
©️Liu Jiayu Studio
“2021 Green Challenge Sustainable Fashion Award” won the WWF (Switzerland) Beijing Representative Office, Shanghai Chongming Dongtan Bird National Nature Reserve, Liu Jiayu Studio, Hard Candy Youth, Shanghai Xintiandi, Lujiazui Financial City, and Industry partners, forward denim, China Textile Green Fiber, charity partners GEOX (Jie Oushi) shoes and apparel, Ibaby, Edition, SC Johnson, China Business News, LOHAS magazine, style magazine, UMORE Studio support. At the same time, thanks to the designer brand founder Lu Xiya for designing customized artist costumes for this award.
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