Frozen food today represents a solution both for families and for the new generations, who live alone or as a couple and with limited hours due to work and studies. These products represent a key proposal for the new demands of consumers. They preserve the properties at 100%, such as vegetables and fruits, maintaining their vitamins and minerals until the moment of consumption. In addition, they do not have preservatives since the deep-freezing process, carried out at very low temperatures, allows all the benefits of the product to remain intact.
Within the framework of the transformation that the sector is undergoing, Qüem, the brand of frozen products, carried out a survey to find out the consumption trends of Argentines of this type of product during the last semester. Based on a survey of more than 200 people, the 97% confirmed that they consume frozen food and the majority (47%) do so more than once a month. Among the most important benefits highlighted by those consulted, 78% prioritize practicality, both for handling and cooking, followed by the wide range and variety of proposals offered by the frozen food business (13%); while to a lesser extent they highlight that they are richer and healthier products; among other benefits.
Frozen foods are the practical and easy-to-use version of the foods that we can get at a grocery store, butcher shop or other premises. They are products ready to cook and to prepare any dish. Frozen products are more nutritious, tasty and healthy than fresh ones, because the deep-frozen process is done a few hours after being harvested, guaranteeing that their nutrients and functional properties are not degraded.”
Walter Giaccaglia, president of Qüem.
When it comes to knowing which are the aspects that make daily life easier, more than half (52%) highlight the ease of washing and preparing the products, 32% value the speed when cooking and preparing the meal of the day and 16% find it convenient to prepare the children’s lunch for school.
These trends confirm the growth of a more informed consumer, who prioritizes comfort and practicality, but without ceasing to have a good diet and a variety of options and products to prepare and cook. “Vegetables and fruits are the products that sell the most, although there are endless options, such as veggie products, for celiacs, fish, sweets, all designed for each need and preference of our customers,” adds Giaccaglia.