ONE OF THESE DAYS Officially Releases 2024 Spring/Summer Collection
Artist Matt McCormick has been perfecting his interpretation of American streetwear style through his label ONE OF THESE DAYS since 2019. The brand recently unveiled the first wave of items in the 2024 spring and summer series, titled “A Fantasy.”
This three-part series delves into the light and dark aspects of America’s “Summer of Love” life cycle. The initial release includes 13 items such as zippered hooded jackets, college-style sweaters, jeans, graphic t-shirts, embroidered shirts, and hoodies.
“Our Spring/Summer 2024 collection is divided into three chapters, telling the story of the rise and fall of the ‘Summer of Love’,” explained Matt McCormick. “Each chapter explores a specific music festival, showcasing America’s rapidly changing counterculture. The first chapter is the Monterey Pop Music Festival, the first true ‘hippie’ festival that set the stage for future events.”
The first wave of items from the ONE OF THESE DAYS 2024 spring and summer series “A Fantasy” is now available on the brand’s official website. Fashion enthusiasts and streetwear aficionados are encouraged to check out the collection and explore the unique storytelling behind each piece.