Home Entertainment A New Chapter of Love: ELLE Interview with Francesca Amfitheatrof, Artistic Director of Watches and Jewellery at Louis Vuitton

A New Chapter of Love: ELLE Interview with Francesca Amfitheatrof, Artistic Director of Watches and Jewellery at Louis Vuitton

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A New Chapter of Love: ELLE Interview with Francesca Amfitheatrof, Artistic Director of Watches and Jewellery at Louis Vuitton

Louis Vuitton Bravery High Jewelry Collection LV Monogram star-cut diamonds

It should be the dream of all girls to wear a diamond ring that symbolizes love for themselves by the beloved half. Shining with crystal-clear light, diamonds symbolize pure, loyal and unswerving love, and are endowed with countless beautiful and sacred meanings.

louis vuitton bravery high jewellery series second chapter lv monogram star cut diamond necklace and ring

The second chapter in the Louis Vuitton Bravery High Jewelry Collection LV Monogram star-cut diamond necklace and ring

In the late 15th century, Duke Maximilian I of Austria and Duchess Mary made a love oath with a diamond ring. Since then, diamond rings have gradually been regarded as the embodiment of romantic love. Today, with the development and maturity of diamond jewelry design and craftsmanship. Supplemented by a good commercialized business model and the brand’s strict control over the quality of diamonds, the diamond ring, a long-established jewelry category, has taken on a new lease of life.

The 549-carat diamond is named Sethunya, which means “flower” in Botswana, and is inspired by LouisVuitton’s iconic Monogram flower pattern

At the same time, under multiple factors such as the global outbreak of the new crown epidemic and the official closure of the Argyle mine, it is more expensive than ever to buy a diamond ring of excellent quality. But what’s eye-catching is that major jewelry brands are still doing their best to break people’s stereotypes about diamond rings. From a variety of unique cutting techniques, innovative setting techniques, to the bold use of colored diamonds and the combination of unconventional materials such as stained glass and enamel, to breaking traditional meanings and designs, the new diamond rings of major brands this year are particularly special. It is eye-catching, and it also inspires us to imagine more of the future diamond ring category.

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It is particularly worth mentioning that one year after the launch of Louis Vuitton Monogram cut diamonds, Francesca Amfitheatrof, the current watch and jewelry artistic director of the brand, will introduce the new Bravery high jewelry series LV Monogram cut diamonds with 53 flower and star shapes. The brilliance of the cut surface continues the iconic elements of the brand, while the unique shape cutting means more difficult craftsmanship and more loss of raw materials, demonstrating its ambition in the jewelry field. Taking this opportunity, ELLE interviewed Francesca Amfitheatrof, asking her to talk about the impact on LV Monogram cut diamonds, and to tell you why diamond rings are a timeless choice.

la mini malle diamond ring

La Mini Malle Diamond Ring


ELLE: What was your first impression of the LV Monogram Cut flower and heart-cut diamonds?

Amphitheater:My heart skipped a beat. I can’t believe Louis Vuitton has achieved such greatness in jewelry cutting. This is truly an incredible project. Visionary, courageous and groundbreaking, it divides our products into a unique category. This is one of the most incredible achievements any jeweler can dream of.

ELLE: With the launch of the second chapter of the new Bravery High Jewelry Collection, we can see you perfectly integrating LV Monogram Cut diamonds into the entire collection. Which step was the most challenging? In the fusion of LV Monogram Cut diamonds What do you need to pay special attention to when designing jewelry?

Amphitheater:LV Monogram Cut diamonds are such a powerful and divine cut. Its shape is graceful, elegant and balanced. When using it, it is important to allow the right amount of space for the diamond. If you surround it with too many diamonds, it will be difficult for your eyes to spot its features. The purpose of our design is to highlight this cutting process and give it a place visually, thus highlighting the power behind this process.

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ELLE: Do you have any advice for young consumers who choose small carat diamond rings for their wedding rings?

Amphitheater:Honestly, you can mix diamonds with anything! Like your little black dress. No matter how you decide to wear a diamond, it is pure elegance, and whether worn alone or stacked, diamonds always shine.

ELLE: Now that Gen Z consumers have more choices in the material of wedding jewelry, what role do you think diamonds play in wedding jewelry? What innovations will it have in the future?

Amphitheater:Your wedding ring or engagement ring is something you wear for the rest of your life. It is important that you make a decision that you will never tire of watching because it will stay with you for a long time. Diamonds are a perfect choice because they are delicate and quite strong. Of course, personality is very important today. No matter how you choose. There is no uniform standard, but the choice should reflect your personality as an individual and reflect your love.

francesca amfitheatrof

Francesca Amfitheatrof

Francesca Amfitheatrof

Artistic Director of Louis Vuitton Jewelry and Watches. Amfitheatrof has lived in Tokyo, Rome, Moscow, London and New York. Her global vision is rooted in art, culture and travel, which has influenced her design philosophy and lifestyle.

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