NetEase Cloud Music and South Korea’s JYP Entertainment Reach Strategic Cooperation
On April 29th, NetEase Cloud Music announced a strategic cooperation with South Korea’s JYP Entertainment, marking the return of a large number of K-pop music libraries to the platform. This partnership will bring users access to a wide range of music works from JYP Entertainment‘s artists, including popular groups like TWICE, 2PM, DAY6, Stray Kids, and ITZY.
The collaboration will also see the simultaneous release of new songs from JYP and NetEase Cloud Music on the entire network, further enriching the platform’s K-pop music library. Both companies aim to explore new possibilities in music copyright to enhance user experience and commercial value.
Founded in 1997 by the renowned producer JY Park, JYP Entertainment is one of the most influential entertainment companies in South Korea. With nearly a hundred popular artists under its belt, the company has been dedicated to promoting the development and globalization of the cultural entertainment industry.
As China’s leading online music platform, NetEase Cloud Music boasts a massive user base and is particularly popular among the younger generation. With over 206 million monthly active users in 2023, the platform continues to improve its personalized recommendation capabilities and community interaction atmosphere.
In recent years, NetEase Cloud Music has forged close copyright cooperation with various domestic and foreign music companies, including famous Korean labels like SM Corporation, YG Entertainment, and CUBE Entertainment. This partnership with JYP Entertainment further solidifies the platform’s commitment to providing high-quality K-pop content to its users.
The return of JYP Entertainment‘s music copyright is a significant milestone for NetEase Cloud Music, demonstrating its continued advancement in digital music copyright. Moving forward, the platform plans to continue promoting cooperation with global music companies to offer Chinese music lovers a more comprehensive and high-quality music experience.