Alibaba Pictures’ Lighthouse AI Provides Free Digital Intelligence Services During Spring Festival
On January 24th, Lighthouse Professional Edition, a digital intelligence platform developed by Alibaba Pictures, held a media communication meeting with the theme of “Leveraging the Good Wind, Escorted by Digital Intelligence.” During the meeting, Lighthouse Professional Data Analyst Chen Jin reviewed the movie market’s main characteristics in 2023 and announced the upgrade of Lighthouse AI, offering features such as box office forecast analysis, real-time pre-sale reports, and real-time ticket sales map.
According to Chen Jin, the Spring Festival and summer seasons are critical periods for the Chinese film market, with the box office during these phases accounting for half of the entire year. The 2024 Spring Festival is particularly significant, as it follows the “longest Spring Festival period in history,” lasting for eight days, providing more time for audiences to watch movies.
Key films slated for release during the Spring Festival include “Hot,” “Flying Life 2,” “Article 20,” “Red,” “Mr. Blanket,” “Let’s Shake the Sun Together,” “Bear Bears Reversing Time and Space,” and “Bajie: The Lower World of the Canopy.” These predominantly comedic films aim to cater to audience preferences, with “Hot” leading the pack in terms of audience interest, as evidenced by its popularity on platforms like Taopiao, short video platforms, and social media.
In anticipation of the intense competition during the upcoming Spring Festival, Lighthouse AI has provided free and open data services for a limited time. The upgrade introduces new features such as T+3 day-level box office predictions, expanded pre-sales related data queries, and real-time ticket map visualization. The platform aims to assist film industry practitioners in promoting and distributing movies with a more accurate, data-driven approach, helping to achieve greater success.
Industry experts are eager to observe the contributions of Lighthouse AI during the Spring Festival, as the platform is expected to improve the overall reputation of Spring Festival movies and encourage audiences to establish the habit of frequenting movie theaters. This, in turn, could lay a solid foundation for the sustained and healthy development of the Chinese film market in 2024. The full extent of Lighthouse AI’s impact on the Spring Festival film market remains to be seen.