Anica – National Association of Audiovisual and Digital Film Industries, founded 78 years ago – is transformed. A choice resulting from the “enormous global transformations of cinema and audiovisual”, but with points that remain firm.
With the last elective assembly scheduled, the presidents of all six Anica Unions took office. An integration, explained President Francesco Rutelli during the presentation of the new ANICA structure, “which is not present in any other country”.
«Anica – explained Rutelli – has added three important subjects, to increase collaboration and dialogue throughout the supply chain: digital publishers and creators, international exporters and audiovisual media publishers. It is an extremely important fact because there is no other country in which this integration has been attempted and achieved ”.
Among the stakeholders also the Audiovisual Media Publishers Union which includes super companies such as Netflix and Amazon.
«For us – added the president of Anica – it is the confirmation of the centrality of the cinema experience in the room, Anica was born for this and will continue to work for this. Since the restart of the championship in Italy 2.7 million people have gone, 15 million people have gone to the cinema. The popular dimension of cinema with the big screen remains irreplaceable, also from an economic, commercial and support point of view for creative realities ».
And, despite the crisis in the film industry, aggravated by the Covid-19 pandemic, Christmas is expected with hope. «If Christmas is brilliant, also due to the signs that come to us from Spider-Man, which are sensational, we will reach a total of 30 million tickets sold this year. In our average pre-pandemic years they sold 100 million, in the best years 120, in the worst 80. We have a problem that is not only ours, but global, ”said Luigi Lonigro, president of the Union of film publishers and distributors.
“Ours was a market that was already weak compared to other Europeans and it suffered greatly from this crisis,” he explained. In addition to the three constituent Unions, with this operation Anica doubles its structures and inaugurates the entry of the Union of digital publishers and creators, the Union of international exporters and the Union of audiovisual media publishers which includes companies such as Netflix, Amazon Prime Video, Disney , Tim, ViacomCBS and Chili, the Italian that among its products also has ItsArt, the platform dedicated to the Italian cultural heritage commissioned by the Ministry of Culture.