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Artistic perfumery (which in Italy is worth around 310 million euros, equal to 30% of the total fragrance market) attracts more and more investments from large cosmetic groups (such as Estée Lauder, Puig, L’Oréal and Kering), but also from international funds .
The latest operation on the market concerns DS & Durga – a high-end perfumery brand from Brooklyn distributed in Italy by Beauty&Luxury – whose majority share was acquired by Manzanita Capital, a fund that includes brands such as Diptyque, Malin+Goetz and Susanne Kaufmann.
Co-founders David and Kavi Moltz will continue to lead the brand’s creativity. Their original investors, Monogram Capital Partners, have helped the brand build its team and open four retail stores since 2018, revamping e-commerce and planning its global distribution.
Manzanita’s entry is designed to further accelerate the brand’s growth by expanding its presence in the in-store market with additional outlets. Other objectives are to increase international expansion, engage top talent and continue to innovate and grow the product offering.