ROME – Aware mobility, enhancement of the territory and shared objectives, for Audi which in Cortina has taken stock of the work carried out to date with its partners in the Dolomites and beyond. If the link with the world of winter sports has been a constant for the brand of the Four Rings since 2001, the German house wanted to retrace the steps of a shared path, precisely during a meeting promoted in Cortina, together with partners and collaborators. “The milestones reached in Cortina – commented Fabrizio Longo, Director of Audi Italia – are the result of collaborations and partnerships promoted over the years. This was the strongest expression that acts as a dividing line between the ‘Nineties’ and what you can do instead with a work of patience and looking for partners with whom to create synergies. The bond with the Italian Winter Sports Federation has lasted for more than 14 years and has been enriched with relationships that go beyond mere visibility for the company . It was a great collaboration that led us to play a media game that did everyone good “.
Audi’s commitment in the alpine world does not stop at supporting the white circus but continues with its presence in the area with exclusive initiatives and investments aimed at a sustainable approach and careful use of resources. The Ingolstadt company has in fact confirmed its partnership with the Municipality of Cortina for the next three years. “The relationship with Cortina – said Longo – has lasted for 6 years and has been another beautiful and challenging adventure. I like to remember what we did with Cortina and for Cortina. We went in to build something and plant the seeds of conscious mobility. electric, here where we found the right sensitivity. We worked with a mix done well, as a good DJ would do “. Innovation and respect for the environment, the one sought by the car manufacturer and the Municipality, concretized in the field also thanks to the pool of full electric and plug-in hybrid Audi cars made available to the municipality, with the aim of supporting Cortina as a cutting-edge location and innovation laboratory. With the collaboration of Enel X, an infrastructure of 5 charging points was also implemented in the locality to make solutions and services for sustainable mobility available to all users.
The flagship of Audi’s presence in Cortina is the Fiames area, redeveloped into an ice rink dedicated to driving experience activities where the public can try their hand at testing the latest models of the Audi range, with the support of qualified instructors. “The Dynamic Area in Fiames – commented Fabrizio Longo – was desired and built with the aim of being as low-impact as possible and we succeeded, because the only noise you hear in this place is that of the tires, since everything is designed for electric vehicles “.
“Cortina has grown a lot in recent years – explained Mayor Gianpietro Ghedina – and thanks to major events and the awarding of the Olympics, we have embarked on a path with a great deal of interest in localities. This means great opportunities for both the private and service sectors. The Olympics are an opportunity to return to the center of attention after 56 years. New infrastructures are planned and above all the enhancement of existing services with improvements and redevelopment “.