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Beautimport, distributor of beauty merchandise, celebrates its fiftieth anniversary. The historic Bolognese home, specialised within the distribution of high-end cosmetics in perfumery, was based in 1974, however its roots go a lot deeper. It was the top of the nineteenth century when Arturo Giorgi started importing and distributing magnificence merchandise, together with Bourjois. The enterprise was thriving and, on the daybreak of the Twenties, Alessandro Giorgi, his son, obtained the license from the distinguished French firm to supply in Italy in Casalecchio di Reno (BO). A historic consequence contemplating the truth that Bourjois solely had 2 manufacturing crops: in Paris and London.
Thus, Bourjois SA was born in 1932, which Alessandro Giorgi efficiently manages collectively together with his sons Arturo and Alberto and, subsequently, additionally together with his son-in-law Gildo Catelli. All the manufacturers underneath the Bourjois umbrella have been produced right here: Bourjois, Chanel and Barbara Gould. In the meantime, Bourjois SA turned a luxurious perfumery, however nothing considerably modified till the early Nineteen Seventies.
In truth, the story of Beautimport started in 1974. Once the manufacturing unit was closed, the French mother or father firm entrusted Piersandro Catelli, Gildo’s son, with the distribution of all its manufacturers. The formidable goal is to relaunch distribution and focus consideration on the positioning of Chanel beauty merchandise, the distinguished trend model. The vacation spot is perfumeries all through Italy. It is the primary quarter of a century of lifetime of the corporate.
In the background is Italy, daughter of the financial growth, already a sufferer of austerity, the measure imposed to cope with the primary nationwide vitality disaster, but additionally of the Years of Lead, which unfold a veil of terror over Italy that did not appear to wish to finish. A interval of nice anxiousness, but additionally of inventive ferment and unshakable confidence sooner or later. With foresight and tireless work within the area, Beautimport constructed its personal gross sales community in that interval, protecting your complete nationwide territory, importing, when borders nonetheless existed in Europe, alcoholic fragrances and luxurious beauty merchandise from France.
It is on this difficult expertise that the second a part of the corporate’s historical past is predicated, which has seen, since 1990, success within the distribution of different perfumery manufacturers (Rochas, Patou, Lacoste, Tiffany, Glycell). Since 1996 the corporate has been a protagonist with the worldwide license of an Italian luxurious and wellness model, the Terme di Saturnia beauty line. Beautimport additionally takes the model overseas: to North America, Japan, Russia and the Middle East. Today it distributes, solely in Italy, the Japanese cosmetics model Decorté and is the custodian and tax consultant in Italy of the historic French perfume model Lubin Paris born in Paris in 1798.