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Audi, so virtual reality lands on production models

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Audi, so virtual reality lands on production models

ROME – Audi is the first manufacturer in the world to integrate virtual reality into on-board entertainment and to allocate this technical highlight to series production. From summer 2022, rear passengers will be able to wear virtual reality glasses and travel immersive experiences in the field of gaming, cinema and events. The VR content will adapt in real time to the movements of the car. From June, the four ring models equipped with the latest evolution of the MIB 3 infotainment platform will be holoride-capable.
The new technology was unveiled at the South by Southwest (SXSW) festival in the United States. In the future, thanks to VR glasses, passengers will be able to watch movies, enjoy video games and enjoy interactive content. The new technology will adapt virtual contents to the car’s movements in real time: if the car turns right, for example, the spaceship in the imaginary world will also fly in the same direction. All thanks to a collaboration between Audi and the startup holoride.

The innovative technology was unveiled at the South by Southwest (SXSW) music, film and technology festival in Austin, Texas. From June 2022, the four ring models equipped with the latest evolution of the MIB 3 infotainment platform – namely Audi A4, Audi A5, Audi A6, Audi A7 Sportback, Audi A8, Audi Q5, Audi Q7, Audi Q8, Audi and -tron and Audi e-tron GT – will be holoride-capable. A feature shared by the European offer and extended to Canada, the United States, Japan and China. The new technology will initially be rolled out in Germany, the UK and the US, and then rolled out to multiple markets. To take advantage of the holoride functions, a specific headset enabled for the transmission of data relating to virtual reality must be connected to the vehicle wirelessly, using Bluetooth Low Energy.

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