ROME – Ayvens, a global sustainable mobility brand, was born from the acquisition of LeasePlan by Ald Automotive, with the aim of redesigning and improving future mobility towards zero emissions and also establishing the digital transformation of the sector. The new brand aims to strengthen the competitiveness and positioning of the two companies, present on the market for over forty years, ensuring sustainable growth thanks to a leadership position.
Within the Group, Ayvens represents a strategic milestone in development and will be used for all user segments (corporate, SME, professionals and private individuals) and on all channels and touch points, thanks to the company’s extensive digital ecosystem .
The new company, within the orbit of the Société Générale group, aims to improve users’ everyday lives by offering simpler, intelligent and sustainable mobility, as reflected in the brand payoff “Better with every move”, and the its very name is the result of the combination of three words: way, advance and heaven.
“Challenging but at the same time exciting months await us – declared Philippe Valigny, managing director of Ayvens Italia – and we are certain that the advantages will be for everyone, customers, suppliers, employees and shareholders. We are confident that the energy of the Group’s teams, together with our talent, will be able to produce the best performances in the industry. We are truly proud to continue this wonderful journey with a new brand and a new identity.”
“Ayvens was created to become the main global player in sustainable mobility – added Alberto Viano, deputy managing director of Ayvens Italia – With the largest fleet of multi-brand electric vehicles in the world, out of a total fleet of 3.4 million vehicles managed in Globally, the company aims to lead the way towards net-zero emissions and further shape the digital transformation of the industry.”