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Barberino’s, the Italian barber shop chain, is launching its expansion plan abroad and, after having consolidated its presence in Italy with its 18 salons, arrives in the United States with a shop in the heart of New York, at 520 Madison Avenue , a stone’s throw from Rockefeller Center.
«Our goal is to revolutionize the barber profession in the USA, just like we did in Italy – explains Michele Callegari, CEO of Barberino’s -. With this new opening we also want to offer the American public a place in which to forget the chaos of everyday life and relive the break at the barber shop “like it used to be”, thanks also to the touch, elegance and attention to detail typical of Made in Italy”.
Eric Malka, co-founder of the The Art of Shaving franchise and head of Strategic Brand Investments, an “angel fund” that provides capital and support for early-stage companies: «The closure of The Art of Shaving Barber Spa in the city center was the ideal opportunity for us to enter the American market and raise the standard of grooming experiences in the area» he says.
The Barberino’s barber shop on Madison Avenue will in fact take the place of one of the locations of The Art of Shaving, which closed its doors in January. Inside the new 70 m2 New York shop with 3 stations, the services, the atmosphere – with the unmissable and unmistakable green of the brand – and Barberino’s products will be offered, but with a proposal tailor-made for American guests. To accompany the in-store experience there will also be a website, created specifically for the US public.
The bond between Barberino’s and the USA is very deep. It was 1910 when Giovanni Callegari, Michele Callegari’s great-grandfather, left Italy for the States, where he found work as a barber and, thanks to his skill, soon became famous with the name “Barberino”.