The tiger leaps to the dragon, and we meet for a wonderful Chinese New Year. Dragon TV’s Spring Festival Gala for the Year of the Tiger was successfully broadcast on February 1 (the first day of the new year). According to China’s audio-visual big data, Dragon TV’s Spring Festival Gala ranked second in the same period of the night. #Gong Jun interacted with robots to perform Gongxifacai#, #zhoushen opera sings jasmine flowers, #jiabinghanxuesi with Dragon TV Spring Festival Gala# The strength of other topics dominates the screen, and successfully creates a feast of Shanghai-style culture for the whole people.
Taste the temperature of the city: focus on the lives of the people and show the Shanghai style
Shanghai has always been a window where Chinese and Western cultures meet, and a cultural dock where the arts from the north and the south gather. In this open, innovative and inclusive land, the large-capacity and integration of the sea and rivers continue to inspire the unique cultural charm of the city. The party focused on the three major cultures of red, Shanghai style and Jiangnan, and closely followed social hotspots in terms of content, bringing the ordinary people and little people in the background of the big era as the focus on the stage, arousing the audience’s resonance. In the Shanghai-style sketch “Fashion Show in Shikumen”, not only the catwalks and interviews of the first fashion show team in New China, but also micro-films and burlesque, and invited artists from the Shanghai Drama Center and outstanding film and television actors to intersperse Shanghai It expresses the Shanghai style in the lanes of Shikumen in a delicate way for the audience. Forty years ago, Shanghai actively responded to the country’s reform and opening up, which enabled us to come into contact with the world‘s excellent fashion culture earlier. Forty years later, Shanghai, as an international metropolis, actively responds to the people’s yearning for a better life, and gradually starts shopping in Shanghai. Brand, promote the international design capital, fashion capital and brand capital in an all-round way, and bring Chinese fashion to the world.
Shanghai is the city with the most coffee shops in the world, and it is a veritable “Coffee Capital”. The director team of the Spring Festival Gala brought the warm “Bear Claw Coffee” to the stage through the mini-musical “Touching Love”. The program invited Qiao Shan, Tan Jianci, Huang Ling, Jiang Zixin and other cross-border cooperation to jointly interpret this touching story. In addition to presenting in the form of a musical, the show also has a special link, which is to invite real disabled baristas from Bear Claw Coffee to come on the stage and perform sketches with the actors. When these disabled baristas get together, even if they are silent, they convey their sincere desire to give back to the society. They used to think they were small, but when everyone stood together, they really felt the city’s care for the hearing-impaired people, which made their hearts stronger. After watching the show, netizens were moved to tears and left messages one after another: “If you have a chance, you must go to ‘Bear Claw Coffee’ and interact with them authentically.”
There is also a special program that impressed many netizens – “Golden Wedding Story”. In the program, Dragon TV invited the “professor couple” Liu Xila, Chen Chen and his wife, “art couple” Qiao Zhen, Tang Guomei and his wife to tell the touching stories of their half-century married life on the spot, using the most life-like language. , to express the most sincere feelings of husband and wife. After years of scouring between them, they continue to tolerate and run in their daily lives, and their love continues to sublimate, resulting in this hard-won golden marriage. Many netizens broke their defenses immediately after seeing the show and left a message: “Love is more precious and firm than Jin Jian’s feelings. After watching this show, I believe in love again.”
Seeing the big from the small, the stage of this year’s Dragon TV Spring Festival Gala shows the temperature of the city of Shanghai by gathering the lives of ordinary people in the process of the times, building dreams in subtleties, and using real and touching stories.
Praise the power of China: Welcome the Beijing Winter Olympics and pay tribute to China Aerospace
For the Chinese, 2022 is a year of getting ready. Although the “anti-epidemic battle” is not over yet, under strict and orderly epidemic prevention and control, the Beijing Winter Olympics will be held as scheduled. For Chinese people, the Winter Olympics is not only a grand event in China, but also a grand event in the world. On the stage of Dragon TV Spring Festival Gala, the director team invited Mr. Zhu Fengbo, the original singer of the classic IP “Snow Child” of Shanghai Fine Arts Film Studio, to sing the classic on the spot. With this song, which carries the memories of ice and snow from generation to generation, it is dedicated to Beijing Winter Olympics blessing. After the performance, Yang Yang, China’s first Winter Olympic champion and chairman of the Athletes Committee of the Beijing Winter Olympics Organizing Committee, joined hands with Li Xiang, the bronze medalist in speed skating at the 2017 11th World Winter Special Olympics, and Shanghai figure skating teenager Cao Shuer. Spring Festival Gala stage. Yang Yang said: “I hope Chinese athletes can relax their minds, give full play to their level, and enjoy the competition. As the host, we also welcome athletes from all over the world, who can feel the enthusiasm of China while realizing their dreams in China.”
2021 is China’s “Space Year”. During this year, China Aerospace once again opened the “Super Mode”, and the five-star red flag shines in space again and again. Tianhe core module, Tianzhou 2, Shenzhou 12, Shenzhou 13… China’s aerospace industry has achieved remarkable results. Chinese astronauts are riding the wind and waves in the vast sea of stars and chasing the sky. On the Spring Festival Gala of Dragon TV in 2022, actor Yang Di and mime actor Ye Fengchun teamed up to bring the creative body drama “My Dream of Stars”, expressing tribute to China’s aerospace industry. The show combines rich physical performances with mime, and uses AR technology to make the stage into a vast and boundless universe. In the space capsule, aerospace enthusiasts Yang Di and Ye Fengchun showed everyone the unknown hardships and difficulties of astronauts through their performances. The director team boldly used AR technology to satisfy the audience’s ultimate romantic imagination of space. Many netizens left a message after watching the show: “I felt the vastness of the universe in laughter, and witnessed the power of China’s aerospace industry in the sea of stars.” The professor and his team also came to the scene to introduce the cutting-edge technology of astronaut clothing research and development, and also showed that Chinese astronauts have never stopped pursuing the aerospace industry.
As a key project, the red period drama “Honours”, which will be broadcast on Dragon TV in 2021, has attracted the attention and heated discussion of many netizens once it was broadcast. The Dragon TV Spring Festival Gala specially planned the “New Year’s greetings to the heroic grandfather in the new year”. The host Chen Chen rushed to Guangxi on behalf of Dragon TV to send New Year’s greetings and blessings to Li Yannian, the winner of the Medal of the Republic. As the main producer of the hit drama “Meritorious Service”, SMG hopes to convey the positive energy of China through this action.
Demonstrating the Power of Science and Technology: Decoding the “Metaverse” and Exploding the Power of Science and Technology
Dragon TV’s Spring Festival Gala is not only a Shanghai-style audio-visual feast, but also a grand event for technological innovation. In recent years, Dragon TV has always adhered to technological innovation, and constantly explored and deepened stage creation. Coinciding with the hot year of “Metaverse”, this year’s Spring Festival Gala stage boldly borrowed the concept of “Metaverse”, broke the traditional stage paradigm of “three-sided stage” through a variety of stage technologies, and used the changes of time and space to create a magical and changeable stage space. While redefining the meaning of stage art space, it also creates a modern and traditional Shanghai picture for the audience. With the help of XR technology, the whole party realized the seamless link between virtual and reality on the stage, created an “urban rooftop”, turned Shanghai into the largest “stage” of the Spring Festival Gala, and brought a three-dimensional and all-round beautiful experience to the audience.
The stage of “Harmony with Light and Spring” sung by Zhou Shen is the stunning landing of XR technology. In this space where all things compete for spring, butterflies are flying, waterfalls are rushing, flowers and plants are lush, and the scene is full of vitality… Singer Zhou Shencuo Step forward, sing the infinite yearning for spring, and let the audience feel the four seasons of spring. The stage of the opening blockbuster “Spring Journey to the New Era” was processed through technical processing such as pre-location shooting, post-stage jump-cutting, and color-shading, which together formed a grand stage of virtual and real. The host Lin Hai, Wang Guan and guests hosted Tang Yan, Ding Yuxi and others joined hands to sing and dance in different city landmarks, leading the audience to appreciate the scenery of Shanghai together.
Dragon TV’s Spring Festival Gala for the Year of the Tiger has gathered a group of star guests, artists, athletes and ordinary people in ordinary positions. They have formed an “all-star” lineup in different forms. Absorb outsiders, face the future, further improve the artistic level of the program, and present a spiritual feast with culture, warmth, depth and feelings.
“In ancient and modern times, at home and abroad, literature and art all follow this rule: they thrive with the times, change with the times, move with the times, and resonate with the times.” This speech brought thinking and inspiration to literary and art creators. In the new era, literary and artistic creators must be worthy of the times, and only when literary and artistic works are close to the times and reflect real life can they touch the pulse of social development, thereby winning and leading the audience.
As of press time, “Spring Full of Oriental Lights Up Happiness 2022 Dragon TV Spring Festival Gala” has received more than 200 hot searches on the entire network, 105 hot searches on Weibo, and the cumulative number of Weibo owners’ topic readings has exceeded 6.37 billion. Short videos on the entire platform The playback volume exceeds 2 billion. Dragon TV builds its own brand value with high-quality content, making the “Shanghai-style Spring Festival Gala” deeply rooted in the hearts of the people, showing the ideological depth, emotional temperature and artistic height of the party, presenting a happy and beautiful audio-visual feast for the audience.