“The health crisis and the consumer’s greater attention to their health are supporting the sales of food supplements in Italy, with double-digit growth rates”.
Speaking is Marco De Gregorio, founder and CEO of Salugea, a company based in San Marino that has been operating in the nutriceutical sector for just under ten years. Completely natural and innovative supplements supported the company’s revenues, which grew by 82% over the last year to 4 million euros. “We are present throughout the Italian territory even if we are starting a process of internationalization, also considering the various requests from abroad,” adds De Gregorio.
According to data from FederSalus, the national association of manufacturers and distributors of health products, the market is worth almost 4 billion euros with 32 million users a year – about half of the population – and over 200 million packages sold, including pharmacies and large-scale retailers. Numbers that lead Italy to be the first in Europe for consumption. Over the last two years, vitamin-based supplements (+ 30%), relaxing and night rest supplements (+ 21%) and products for strengthening the immune system (+ 30.2%) have been most in demand. .
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“Today, the consumer is more informed and selective and that is why we formulate only high quality and completely natural products – explains De Gregorio, who in 2012 founded the company precisely because, being himself a consumer of supplements, he was dissatisfied. market supply -. They contain only titrated dry extracts and that is the best form of processing of the plant, the only one to guarantee the certain and constant presence of the active ingredient and therefore the goodness of the product. It’s still. They are free of added sugars and obtained by cold pressing of fresh fruits. And they are pasteurized using the innovative ‘Flash pasteurization’ system, that is fast pasteurization, which inhibits the bacterial load while maintaining the properties and quality of the juice unaltered ».
In the company’s offer, designed for the autumn and winter season, there is Il Dke + Magnesium, a super cocktail of vitamin D3, vitamin E, vitamin K2 and magnesium to strengthen the immune system and for bones and teeth. Also in this case, at the base, there is a concentrate of totally natural plants such as lichen, fermented chickpea flour and sunflower oil. Or Immuno Bimbi, one of the most innovative supplements for the immune defenses of children aged 3 to 12, without fructose or synthetic sweeteners. In addition, the active ingredients support proper bone development and energy for play and study. Without exciting substances.