Creative Director Gherardo Felloni Collaborates with Laura Dern for Roger Vivier’s Fantasy Short Film
Carefully conceived by Creative Director Gherardo Felloni, a new fantasy short film celebrates the iconic designs of luxury brand Roger Vivier with a unique narrative. The film features award-winning actress Laura Dern in the lead role, showcasing the brand’s timeless elegance and feminine charm.
Titled “Vivier Express,” the first episode of the series unfolds on a retro-style steam train as it travels through the French countryside. Dern’s character, adorned with the classic Viv’ Choc puff bag and I Love Vivier high heels, encounters a handsome stranger on the train. As the two share a captivating moment, the film captures the craftsmanship and innovative spirit of Roger Vivier.
Felloni’s vision for the project combines fashion, art, and storytelling, highlighting the Viv’ Choc puff bag as a symbol of sophistication, much like Dern’s status in the film industry. The collaboration between the Creative Director and the acclaimed actress aims to showcase the brand’s aesthetic concept through the lens of film.
In a statement, Gherardo Felloni expressed his admiration for Laura Dern’s unique charm and performance, citing her collaboration with Roger Vivier as a great honor. Dern, who serves as a spokesperson for the brand, expressed her excitement for the project, praising the film’s humorous and personalized reinterpretation of classic elements in film art.
The Vivier Express project features a star-studded cast, including Isabella Rossellini, Isabelle Huppert, Christina Ricci, Susan Sarandon, and Catherine Deneuve. Collaborating with Italian director Nicolangelo Gelormini, screenwriter Andrea Danese, and Studio Paura, Felloni continues to bring his playful yet refined aesthetics to Roger Vivier’s advertising campaigns.
With the release of “Vivier Express,” the luxury brand aims to captivate audiences with its enchanting narrative and stunning visuals, showcasing the intersection of fashion, art, and storytelling in a unique and compelling way.