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The clarification came a few hours after the online publication of new accusations of lack of transparency against Chiara Ferragni for a charity campaign linked to the sale of a product, in this case a doll.
Proceeds from online sales
«With regard to what was reported today by some media outlets regarding the Ferragni doll, TBS crew, a company controlled by Chiara Ferragni, specifies that the revenues deriving from the sales of this doll which took place through the e-commerce The Blonde Salad, at net of the sales commissions paid by TBS to the external provider that managed the e-commerce platform, they were donated to the Stomp Out Bullying association in July 2019″, reads the note.
The characteristics of the toy
The Trudi brand doll, made in a limited edition, is 34 centimeters tall and currently has a price that has dropped from 34.99 to 24.99 euros. It was presented to be sold on the market only for charitable purposes and Chiara Ferragni said that she would have liked to create a limited edition after many people had appreciated the mascot created specifically for her wedding with Fedez. Stomp out bullying is a non-profit organization created to fight bullying and cyberbullying, but also homophobia and all types of discrimination.
Clarification on sales channels
«Everything took place, therefore, totally in line with what was communicated on Chiara Ferragni’s Instagram channel and on the others attributable to TBS Crew – we read again in the note released by the entrepreneur’s company -. Finally, TBS crew also specifies that the commitment in favor of Stomp Out Bullying concerned – as stated in the communication materials – exclusively the sales of the dolls made on the direct e-commerce channel and not on other channels managed by third parties.