Comedy and Familiar Faces Movie Pre-Sale Starts for Spring Festival
China News Service, Beijing, January 31 (Reporter Gao Kai) On the last day of January, pre-sale for the Chinese New Year movie “Year of the Dragon” began. According to Beacon Professional Edition data, as of 16:30 on January 31, pre-sales for the Spring Festival stalls exceeded 28 million yuan (RMB, the same below), and there are so many “comedies” and “familiar faces” that the industry considers this The golden period currently exhibits outstanding characteristics.
According to Beacon’s professional release calendar, as of January 30, nine films have been scheduled for this year’s Spring Festival, eight of which will be released on the first day of the new year. They are the first films directed by Jia Ling after “Hello, Li Huanying”. The two comedy films “Hot and Spicy”, the sequel to “Flying Life” directed by Han Han, “Flying Life 2”, Zhang Yimou “camped for the Spring Festival” for the third consecutive year after “Sniper” and “River Red”, and brought “Second Life”. “Ten Articles”, the tenth work in the “Bear Bears” series “Bear Haunted: Reverse Time and Space”, the satirical comedy “Mr. Red Carpet” directed by Ning Hao, and the third part of “Life Trilogy” by young director Han Yan “We” “Shake the Sun Together”, as well as two cartoons “Bajie: The Lower Realm of the Canopy” and “Huang Pi: The God of Wealth Cat from Heaven”.
Different from previous years, there is no “blockbuster” in the absolute sense during this year’s Spring Festival. After pre-sales started, the gap between the top three at the box office did not widen. As of 16:30 on January 31, “Article 20” ranked first with a box office of approximately 9.1 million yuan, “Hot and Furious” ranked second with approximately 8.7 million yuan, and “Flying Life 2” ranked third with approximately 9.1 million yuan. 8.6 million yuan.
Beacon Professional Data Analyst Chen Jin said that more than half of the films currently scheduled for the Spring Festival this year are comedies. “Hot and Furious” and “Flying Life 2” are the main types of comedies, and “Article 20” and “Mr. Red Carpet” It is a drama comedy, and “Bear Infested: Reverse Time and Space” is an animated comedy. Although there is no so-called “blockbuster” to dominate the lineup, its content style is mostly suitable for both refined and popular tastes, and is highly inclusive, which is very suitable for a super popular period such as the Spring Festival.
In addition, there are many “familiar faces”. Chen Jin pointed out that directors such as Zhang Yimou, Jia Ling, Ning Hao, and Han Han have all achieved outstanding box office results during the Spring Festival in previous years. In terms of actors, Jia Ling, Lei Jiayin, Andy Lau, Shen Teng, etc. are also on the big screen during the Spring Festival. For regulars, the familiarity and intimacy of this year’s Spring Festival season may also ignite the audience’s enthusiasm for watching movies.
According to the real-time announcement of Beacon Professional Edition, as of January 30, “Hot and Spicy” has a total of more than 370,000 new wants to watch in the past month, strongly leading the Spring Festival schedule; “Flying Life 2” ranks on the list of newly added wants to watch. In second place, male audiences have a significantly higher preference for this racing-themed comedy; “Bear Infested: Reverse Time and Space” has a very stable audience, and is currently the most popular film among audiences in sinking cities during the Spring Festival; “Article 20” “” brings together many popular actors such as Lei Jiayin, Ma Li, Zhao Liying, etc. The film has the highest proportion of viewers under the age of 25 who want to watch it, and it is currently the film that attracts the most attention from young audiences during the Spring Festival.
“We know that the Spring Festival has always been a period full of miracles. We hope that films such as “Mr. Red Carpet” and “Let’s Shake the Sun Together” which are currently lagging behind on the list will also have the opportunity to achieve box office counterattacks based on word-of-mouth.” Chen Jin said.