As the Lunar New Year approaches, China is gearing up for the highly anticipated Spring Festival movie lineup. Pre-sale for the Chinese New Year film “Year of the Dragon” has already begun, and it’s showing promising results. According to Beacon Professional Edition data, pre-sales for the upcoming Spring Festival movies has already exceeded 28 million yuan, indicating an exciting start to the season.
This year, a total of 9 films have been scheduled for the Spring Festival, 8 of which will be released on the first day of the new year. The lineup includes a mix of comedies, animated films, and satirical comedies, catering to a wide range of audience preferences. Despite the absence of a clear “blockbuster” film, the variety and inclusivity of the lineup are expected to appeal to both refined and popular tastes, making it a golden period for the industry.
Notable directors such as Zhang Yimou, Jia Ling, Ning Hao, and Han Han have contributed to this year’s lineup, bringing their unique storytelling and cinematic styles to the forefront. In addition, familiar faces like Jia Ling, Lei Jiayin, Andy Lau, and Shen Teng are set to grace the big screen during the Spring Festival, evoking a sense of familiarity and excitement among moviegoers.
Among the films, “Hot and Spicy” has emerged as a frontrunner, with over 370,000 new wants to watch in the past month. The racing-themed comedy “Flying Life 2” has also garnered significant interest, particularly among male audiences. “Bear Haunted: Reverse Time and Space” is resonating strongly with audiences in sinking cities, while “Article 20” is capturing the attention of younger viewers.
While the absence of a clear blockbuster may seem unusual, industry experts remain optimistic about the potential for box office success based on word-of-mouth and audience enthusiasm. Chen Jin, a data analyst at Beacon Professional, expressed hope that films currently lagging behind in pre-sales will have the opportunity to achieve box office counterattacks based on strong word-of-mouth.
As the countdown to the Lunar New Year begins, movie enthusiasts are eagerly anticipating the diverse and entertaining lineup of Spring Festival films, setting the stage for an exciting and memorable cinematic experience during the festive season.