The product photo shoot was creatively directed by long-time Comme des Garçons collaborators Ronnie Cooke Newhouse and Karl Bolander, and was shot by legendary fashion photographer Craig McDean. The red background boards are stacked on each other interestingly, and the shoes show a new style with strong artistic tension in the smooth red background. A digital processing technique called “depth-of-field compositing” was used in the post to create an unprecedented visual effect for this striking set of photos.
The suggested retail price of Converse x Comme des Garçons PLAY shoes is RMB 1,099, and it will be exclusively available on Converse’s official WeChat applet from 11:00 a.m. on March 24, 2022. For more details, please follow the brand’s official website Converse.com.cn, the official Weibo account “CONVERSE China” and Converse’s official WeChat applet.
product information
CONVERSE
Converse x Comme des Garçons PLAY Chuck 70 Hi
- Special Edition High Tops
- Iconic Comme des Garçons PLAY heart pattern
- Eye-catching big red edge tape
- High quality canvas upper
- OrthoLite insole for comfort
- retro heel label
CONVERSE
Converse x Comme des Garçons PLAY Chuck 70 Ox
- Special Edition Low Tops
- Iconic Comme des Garçons PLAY heart pattern
- Eye-catching big red edge tape
- High quality canvas upper
- OrthoLite insole for comfort
- retro heel label
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About Converse (CONVERSE)
Converse Inc., headquartered in Boston, Massachusetts, is a wholly-owned subsidiary of NIKE. Founded in 1908, Converse was a rubber company at the time, and the launch of its first canvas basketball shoe propelled it to become a classic of the original brand of global youth culture. Today, Converse is a socially progressive and highly creative footwear and apparel brand, supported by an emerging community of creatives who advocate for the advancement of sports and culture, whom we call All Stars. Converse’s interpretations of its iconic Chuck Taylor All Star, Pro Leather, One Star and Jack Purcell sneakers allow for a continued expression of basketball, skateboarding and creative communities, while inspiring its design of new product lines.
Converse official website: Converse.com.cn
Converse Sina Weibo: CONVERSE China
Converse Official WeChat: CONVERSE China
Converse Little Red Book: Converse
Converse TikTok: CONVERSE China
Converse Tmall flagship store: converse.tmall.com
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