ROME – Preparation work for the Motorhome Show, which will take place from 11 to 19 September next to the Parma Fair, is continuing at full speed. The first sector event in Italy and the second in Europe, the event will offer the public the opportunity to “touch” the various vehicles offered by the market and all the news in the sector. Travel by campervan and open-air holidays are among the preferences of Italians and according to a study conducted by Enit, a national tourism agency with a primary national tour operator, in collaboration with Istituto Piepoli, in 2020 23% of trips were outdoor .
A positive trend that seems to be consolidated also for the summer of 2021, where one in two Italians has planned a holiday and a quarter of these has planned it open air. A trend that therefore demonstrates how the growth of the camper sector is not a temporary fashion, but as evidenced by the sector data, an expanding trend that has established itself throughout the Old Continent and is now spreading also in Italy.
In short, one more reason not to miss the twelfth edition of the Salone del Camper which will see the presence of the main international manufacturers and manufacturers of accessories and components and more. Among the many collateral events, for example, “Cooking in the Camper”, a demonstration area to illustrate to visitors the potential of cooking in small spaces and all the precautions necessary to combine practicality and good taste.
In the outdoor area between pavilions 3-5, nine days of show cooking are scheduled with five appointments on the weekend (from 12 to 16) and three on weekdays (at 12, 13 and 15), in the company of the chefs of the Union of Buon Ricordo restaurants, which will interpret the great Italian regional tradition through the creation of simple recipes, for all tastes, able to satisfy even the most refined palates.
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