Cosmoprof Worldwide Bologna 2022 will no longer be held from 10 to 14 March: the 53rd edition of the event dedicated to the world of cosmetics has in fact been postponed to the period from 28 April to 2 May to facilitate participation in the presence of international operators as much as possible. as explained by Gianpiero Calzolari, president of BolognaFiere.
“The 2022 edition of Cosmoprof Worldwide Bologna – says Calzolari – must be an effective opportunity to support the cosmetics industry: it is our duty towards the already over 2,700 exhibiting companies confirmed to date, the institutions and sector associations, of buyers and distributors who follow our initiatives to develop their business. The decision to postpone the event in the presence, albeit painful, is the result of a continuous and responsible dialogue with our players, to facilitate the presence of international operators who will be able to organize the visit to the event with greater ease and experience the their return to the fair “.
Enrico Zannini, general manager of BolognaFiere Cosmoprof adds: «For months in our constant dialogue with the stakeholders of the cosmetics industry, the desire and the need to return to the exhibitions in presence has emerged. The repositioning of Cosmoprof from 28 April to 2 May will help operators better organize their visit to Bologna. The conditions for a quality edition are all there: more than 2,700 companies have confirmed their presence with enthusiasm, we have involved experts, trend agencies and market analysts in a rich calendar of contents and initiatives, and thanks to the support of the Ministry of Foreign Affairs and International Cooperation and of ICE – Agency for the promotion abroad and the internationalization of Italian companies, within the extraordinary plan for the promotion of Made in Italy, we are organizing a program of hospitality and specific services for top buyers and retailers. We want Cosmoprof Worldwide Bologna 2022 to be accessible to as many operators as possible: this is our contribution to relaunching the sector “.
After all, “the cosmetic industry continues to demonstrate its resilience, facing changes without giving up the peculiarities of its products, appreciated on foreign markets for their quality and for that indissoluble union between propensity for innovation and creative ability typical of Italian know-how. – comments Renato Ancorotti, president of Cosmetica Italia -. An attitude that the cosmetics sector has always expressed and which still finds affirmation today, at the time of a new reorganization in response to the postponement of the 53rd edition of Cosmoprof. Production flexibility, investments in research, medium-long term vision, timely response to changed purchasing attitudes, new procurement methods are just some of the initiatives implemented by our companies to cope with the global constraints imposed by the pandemic. Also for these reasons, the entire national cosmetic sector will be ready, alongside the historic partner BolognaFiere, to make the full return to the world‘s first beauty sector event even more memorable ».