Dacia celebrates the first anniversary of Primavera by offering its younger followers the chance to participate in an E-Sport tournament in the ‘Rocket League’ video game and by customizing it to make it as electric as possible.
The Dacia Spring Electric Tournament championship will be held from 5 to 24 April and in order to participate, players will have to form teams of three: they will customize their Dacia with electric elements and then compete in different games.
There will be nine game rounds, and four of those will be broadcast and commented on by Rocket Baguette, the official video game commentator group in France, which has an average of 13 million users worldwide. The games can also be watched on participants’ Twitch channels. At the end of the competition the members of the winning team will receive a prize of 5,000 euros each and will have the opportunity to test a Dacia Spring for four weeks.
The idea was born from the data in Dacia’s possession: in France the age group from 18 to 49 represents 20% more buyers of the Spring model than other models of the brand, hence the challenge to encourage young people. In fact, Dacia has also developed a segment entirely dedicated to this model, the Spring, and in which players can train trying to get the highest score, and it was designed by two expert players: the player @Lethamyr, specialist in creating maps. game with over 1.4 billion followers, and game designer @Gidek, one of the most recognized creators.
All that remains is to register.