Fashion Designer Dao-Yi Chow Named New Era’s Creative Director and Vice President
Renowned fashion designer Dao-Yi Chow has officially been appointed as the new creative director and vice president of the iconic hat brand New Era. With over 20 years of experience in the fashion industry, Chow is set to bring his unique vision and talent to the brand.
Chow co-founded the popular men’s clothing brand Public School in 2008, and has since held various creative director positions at top fashion houses such as Sean Jean and Donna Karan. He is also known for his work as the global creative director of Sergio Tacchini and creative director of BRADY.
As part of his new role, Chow will be launching the first clothing series for New Era, which will be named “BRAND NEW ERA TM”. Along with designing the collection, he will also oversee international marketing and merchandising for the brand.
In a statement, Chow expressed his excitement about the new role, stating, “New Era is undoubtedly a cultural icon and a leader among hat brands. It is very exciting to lead this brand in a new direction and write a new chapter in its century-old history. New Era is not only my favorite hat brand, but I have also worked closely with Public School. It’s great to be working with this team again and I can’t wait to introduce BRAND NEW ERA TM to the world.”
With Chow at the helm, New Era is poised to enter a new era of creativity and innovation, cementing its status as a fashion industry leader. Fans can look forward to seeing the designer’s signature style infused into the brand’s latest offerings.