Original title: “Twice Special Happy”, jointly created by Youku and Happy Twist, is officially aired
[TechWeb]News on January 10, the immersive comedy variety “Twice Special Happy” jointly created by Youku and Happy Twist was broadcast. Lighthouse data shows that the market share of the show’s real-time feature films is as high as 24.35%, leading the gap and becoming the “first year of the year.”
It is understood that the show cleverly mixed the intergenerational communication problems of three generations in interesting games, which caused netizens to think while hilarious, “How many strange interest classes do children have now” and other topics are hotly discussed across the Internet.
According to reports, the first episode of “Twice is Happy” is based on the classic IP “Charlotte Annoyance”. The background is set to 10 years after Charlotte’s awakening. The classmates have already married each other, and the exhaustion of intergenerational communication has completely swept everyone, so they once again fell into a “dream state” and embarked on a hilarious journey through the barriers.
The program integrates Internet language, footbaths, square dances and other microcosms that affect the lives of three generations, into words guessing, auctions and other jokes games. After passing through levels and solving puzzles again and again, the former “ununderstanding” is resolved into ” No! Understand”. In terms of guest invitations, the square dancers, Internet celebrities Tao Ran, and Tiantian father and daughter were specially introduced to talk about the importance of mutual understanding and tolerance in intergenerational communication through personal experience.
In addition to Happy Twist, Youku has also cooperated with crosstalk label Deyunshe for nearly 13 years in cooperation with major domestic comedy labels. It is the only platform on the entire network that has genuine video content for Deyunshe performances and broadcasts Guo Degang. The new trendy storytelling variety show “Old Guo You New Fan” and so on. Youku also has in-depth cooperation with the Northeast comedy label Liaoning Folk Art Troupe, jointly launching the “Farming Xi Zong” and “Ivory Mountain Love Dance Troupe”, and airing the series of comedies such as “Country Love” and “Liu Laogen”.
The appearance of “Twice is Happy” also reflects Youku’s determination to continue to cultivate the comedy variety show. In August 2020, Youku proposed a variety show strategy of “one horizontal and three vertical”, focusing on super variety shows, and seizing the minds of users through three strips of trend culture, female life and comedy variety shows. In 2021, Youku will be commendable in love variety and trendy competitive variety shows. The former is represented by the “Let’s Fall in Love” series and “Twenty Years Old”, while the latter produced “This! It’s Hip-hop 4” “This!” It’s Slam Dunk 4, “We Who Are Strong in Boxing” and so on.
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