FLORENCE. In the footsteps of Chiara Ferragni. Full two and a half hour tour of the Uffizi Gallery for the queen of pop Dua Lipa. The singer (with over 87 million followers on Instagram alone) after the concerts in Milan and Bologna took a day off in Florence, to discover the museum’s masterpieces.
Today was in fact the first time of Dua Lipa at the Uffizi: the diva, it is explained in a note, was literally enchanted by the concentration of beauty and by the countless masterpieces of the Gallery, remaining particularly fascinated not only by the paintings, but also by the grotesques on the ceilings of the second floor and from the mural maps of the Terrazzo delle Carte Geografiche. So much so that she wanted to make the complete visit, room by room, together with a group of friends and the director Eike Schmidt, who guided her to the discovery of all the masterpieces from the early Renaissance and Botticelli to Caravaggio, passing through Leonardo, Raphael. , Bronzino and Tiziano.
Impossible not to think of a precedent, the so-called «Chiara Ferragni Effect» at the Uffizi in a weekend of July 2020, fiery with controversy due to the presence of the influencer in the famous Florentine museum. In addition to the unprecedented Uffizi trend topic data on Instagram and Twitter, there was that of 9312 visitors who flocked to the Gallery between Friday and Sunday, marking an increase of 24% compared to the previous weekend, when there were 7,511 visitors. We will see if there will be a similar «Dua Lipa Effect» in the next few days.
Chiara Ferragni at the Uffizi in 2020