The Duchess of Sussex, Meghan Markle, has recently launched her new brand, American Riviera Orchard (ARO), showcasing her vision of well-being and lifestyle products. The brand includes a range of products such as orange jelly, home décor items, and more, all adorned with a royal touch to emphasize Meghan’s involvement in the development of the brand.
However, some critics view ARO as just another “beige brand that sells mindfulness,” drawing comparisons to Gwyneth Paltrow’s lifestyle brand. The timing of the launch, amidst health challenges within her husband’s family, raises eyebrows and suggests a way for Meghan to differentiate herself from the royal family.
Despite Meghan’s previous success with her wellness blog, The Tig, and her large following on social media, some skeptics question her culinary skills and ability to sustain a brand focused on organic jams and household items. The brand aims to combine elements of Goop, Martha Stewart, and other wellness brands, but the challenge remains for Meghan to establish herself as a credible figure in the industry.
Overall, Meghan’s venture into the lifestyle brand market with ARO has sparked interest and curiosity among fans and critics alike, with many wondering how successful the Duchess will be in this new business endeavor.