ROME – After the success achieved in Italy, Estrima expands its range of action and announces the launch of a new distribution company in the French market with the launch of “Birò France”. The Italian company active in the electric micro-mobility sector was founded in 2008 in Pordenone and is known at home for the production and distribution of Birò, the smallest four-wheeled electric vehicle for transporting two people. With the new French company, Estrima intends to launch an expansion strategy beyond the Italian borders, with the aim of promoting the concept introduced with the various versions of Birò, that is to meet the different needs of simple, agile and greener mobility. . Soon Birò France will take care of the opening and direct management of a Birò Store in Paris, and to set up an important network of sales partners distributed throughout the French territory with the aim of spreading the Birò concept in the most important cities of the France.
The compact electric quadricycle made by the Pordenone factory is comparable to a 50cc scooter with a maximum speed of 45km / h and 125cc with a maximum speed of 60km / h. In addition to not polluting the air, the small size of Birò allows you to park in confined spaces offering an added advantage for all users who live and work in a metropolitan context. The leadership of Birò France has been entrusted to the young partner Côme Drescher who will hold the role of general manager and area manager for France with the aim of increasingly expanding the sales partners in the area, to guarantee the best sales and assistance services. and Birò rental. “France is a wonderful country with wonderful cities – said Matteo Maestri, founder and president of Estrima – We like the idea of making our contribution to clean the air and free the streets, making life easier for citizens. . Côme loves this country and will be able to carry out the expansion project with passion, ability and respect for French citizens ”. (maurilio rigo)
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