‘Euphoria’ Actor Angus Cloud Appears in AMIRI’s First ICON Campaign

This season, AMIRI has teamed up with Angus Cloud, one of the stars of the super-popular American drama “Euphoria Excitement”, to release the brand’s first ICON Campaign. The collaboration was shot by photographer Karim Sadli, with Jonny Lu as creative direction, and shot in Los Angeles, where AMIRI has its roots. Through the brand’s unique lens perspective, Angus appears in front of the camera like an artistic portrait, interpreting a strong modernist style and film quality, highlighting the 23-year-old boy’s free, uninhibited and creative spirit. Wearing AMIRI’s classic looks like a faux-fur coat, signature flared trousers and fluid American silhouettes, Angus is an effortless and sincere interpretation of designer Mike Amiri’s craftsmanship and style at his fingertips. Be smart, give soul.