“ROGER VIVIER Unveils 2024 Spring/Summer Series in Stunning Advertising Campaign”
In the latest advertising campaign for the ROGER VIVIER 2024 spring and summer series, the brand’s avant-garde attitude, elegant taste, and French refined style are vividly interpreted in a stunning display. The campaign, set in the elegant atmosphere of the Château de Champlâtreux, showcases the brand’s iconic style in a captivating manner.
The Château de Champlâtreux, an eighteenth-century castle designed by architect Jean-Michel Chevotet, is located on the outskirts of Paris, adding a touch of historical grandeur to the campaign. The unique wide-angle field of view and lens language of mysterious and hazy beauty bring an avant-garde trend to the iconic French style of ROGER VIVIER.
The campaign features a ballet dancer who embodies the brand’s vision, exuding talent, passion, and modern elegance. She is depicted within the lush gardens surrounding the castle, deeply immersed in the atmosphere of the historical setting. The campaign captures her search for herself between day and night, illustrating her pursuit of love and dreams.
The collection itself features bold, avant-garde yet elegant designs, including retro geometric lines of Belle Vivier buckled high heels and a color palette reminiscent of cloud-like marshmallows. The use of materials such as raffia, denim, and metallic-finished leather, as well as the soft silhouette and fluffy texture of the Viv’ Choc cocoa-button day bag, are also highlighted. Additionally, the collection includes sparkling, exquisite necklaces, brooches, and earrings, as well as reinterpreted vintage shoes and accessories.
Overall, the advertising campaign and the Spring/Summer 2024 collection from ROGER VIVIER are a testament to the brand’s commitment to avant-garde elegance and sophisticated style. With its captivating imagery and exquisite details, the brand continues to captivate fashion enthusiasts and set new trends in the industry.