LESS Brand Launches 2024 Spring and Summer Seiko Series with Focus on Simplifying Luxury
LESS, a brand known for its belief in expressing rich precipitation in a simple way, has recently launched their 2024 spring and summer Seiko series with a focus on simplicity and purity. The brand encourages consumers to find deep and restrained power in the complicated world and treat simple things with the highest standards. The new collection aims to present purity and essence as the true luxury that touches people’s hearts the most.
The brand’s spokesperson, Zhou Xun, is featured in the graphic blockbuster for the Seiko series, showcasing the back-to-nature concept that reinterprets luxury. The collection emphasizes invisible craftsmanship and simple designs, avoiding complicated stacking and focusing on the beauty of details. LESS believes that true luxury lies in expressing richness in the purest way possible, achieving inner fullness and depth through seemingly simple things.
One of the highlights of the new collection is the updated logo, which embodies the brand’s evolution towards simplifying complexity. The logo features the letter “J” as a visual symbol, representing precision work and craftsmanship. By integrating ancient craftsman spirit with modern industrial life, the logo reflects the brand’s commitment to detail and innovation.
The Seiko series also incorporates traditional techniques like rubbing and pleating to create high-definition textures in the clothing. The brand has innovatively used digital printing technology to enhance the ancient rubbing technique, giving the fabric a unique story texture and life imprint. The result is a collection that fuses culture and technology, creating art pieces that resonate with consumers.
Zhou Xun, wearing a full mulberry silk rubbing print dress, brings the collection to life in a graphic blockbuster. The dancers in the Seiko Productions showcase the beauty of rubbing technology, demonstrating the collection’s “simple, Seiko, Independence, Exquisite” design concept through their movements and the intricate patterns of the garments.
The 2024 Seiko series emphasizes the brand’s commitment to quality and innovation, showcasing a range of new products that combine ancient charm with modern design concepts. From pleating techniques to fine craftsmanship and pasting technology, each piece in the collection reflects the brand’s dedication to detail and craftsmanship.
The LESS 2024 spring and summer Seiko series is now available in the brand’s online official mall and offline stores. Consumers are invited to experience the harmonious blend of history and modernity, craftsmanship and fashion in the collection, and discover the power of simplicity in life.