Invited by Seoul, Gucci’s early spring 2024 collection is the first fashion show to be presented in the 14th-century Gyeongbokgung Palace, in stark contrast to the city’s futuristic modern skyline, telling the story of the influence of different generations Narrative between tradition and tradition, which includes musical works composed by Seoul composer Jung Jae-il, and the new series is creatively presented by model faces from Korea and all over the world. The collection showcases a meticulous study of contemporary urban style, inspired by the streets and echoes of Korean traditional clothing around the world.
In the Gucci 2024 early spring series, some shapes are inspired by the brand’s archived silhouettes in the late 1990s, but they are reinterpreted through the colors of the 2010s, highlighting the inheritance of generations in urban fashion, just as the materials and techniques used in formal clothing have been adopted. Applied to casual clothing. The new series has become a concrete embodiment of cultural fusion, as evidenced by a series of more luxurious street styles. Wool skirt suits, silk shirts, small heels and daily sportswear that appear in the city of Seoul are mixed with each other, like people on the Han River. The diving suits worn by windsurfers and jet skiers, etc. The tight diving suits are in contrast to the loose fashion dominated by the street skateboard culture known as “land surfing”.
The fusion of cultures also inspires deconstruction design, detachable sleeves become accessories, zippers give trousers more shape, flight jackets become evening dress skirts, and motorcycle jackets become long coats. Some of the garments in the collection are also inspired by traditional costumes; meanwhile, the green and red webbing that represents the brand is enlarged as a decorative embellishment, while Korean artist Ram Han’s surreal biomorphic creations are turned into prints, injecting a sense of authenticity into the collection. inspiration.
The various expressions of the bags are also reflected in this series: the horsebit logo on the Horsebit shoulder bag is either distorted or reduced, and the embossed pattern on the men’s bag is also reminiscent of the classic horsebit. The minimalist collection inspired by the late 90s is reinterpreted in colorful practical materials and prints; the trapezoidal horsebit chain bag is reborn in brightly colored leather and luxurious crocodile leather. Booties from Gucci Cruise 2024 remind us of cybergothic subculture, while the watersports theme is taken from diving boots from the late 1990s and reinvented as pumps; Lines are fused with details such as classic webbing.