Gwyneth Paltrow, actress and CEO of Goop, sat down for an interview at her home in Amagansett, New York, where she discussed her role in the company and reflected on its 15th anniversary. Paltrow acknowledged the misconception that she is just the face of Goop and clarified that she does indeed run the company, but she doesn’t feel the need to correct public opinion. While lounging in her living room, Paltrow expressed her reluctance to engage in a fruitless exercise of correcting misconceptions.
Goop, which started as a newsletter in 2008, has grown to include various products and services related to health and wellness. With 170 employees, the company has expanded to include a podcast, a line of beauty products, clothing, a wellness division, stores, and even a takeout chain. To celebrate its anniversary, Goop is releasing special edition products, such as a Goop-themed villa stay and a limited-edition glass vessel designed in collaboration with FoundRae jewelers.
Despite her success with Goop, Paltrow hasn’t starred in a movie in years but still has the power to influence and convince people through her brand. Paltrow’s wardrobe choices during a trial earlier this year caught people’s attention, although she claims it was not a conscious effort to sell her outfits. Paltrow also shared her openness to different viewpoints and revealed that she recently listened to a podcast episode featuring Robert F. Kennedy Jr., acknowledging his controversial reputation.
As the CEO of Goop, Paltrow has learned valuable lessons about leadership and personnel management. She highlighted the importance of developing a corporate culture and setting boundaries to effectively manage people. While Paltrow didn’t provide specific examples, former employee Elise Loehnen, who left Goop in 2020, recently released a best-selling book discussing women’s challenges in society.
Overall, Paltrow’s role in Goop and her impact as a businesswoman have allowed her to venture beyond her acting career and create products that people integrate into their daily lives. While Goop’s profitability remains undisclosed, Paltrow continues to lead the company and shape its future.