Meeting number 42 opened in Rimini, an opportunity for discussion in Italy in which the Automotive industry could not stand aside, if it is true that in the coming years the challenge to improve the quality of life will largely take place in the cities. For visitors an opportunity to touch Toyota’s prototype city of the future, already under construction in Japan, at the base of Mount Fuji: a truly sustainable, connected and digital ecosystem where autonomous driving can be developed in an integrated manner, robotics, personal mobility, smart homes and artificial intelligence, solely with renewable energy from hydrogen fuel cell technology.
“We are very pleased to support the Rimini Meeting organization for the first time and to contribute with our technological solutions to make the mobility of the event more sustainable – declares Luigi Luca ‘, CEO of Toyota Motor Italia -. The Meeting has always been a privileged place to share ideas, opinions and proposals for a better future. This is why we are particularly pleased to be able to participate and to talk about Toyota’s commitment to building a better, more equitable and sustainable society, going “beyond” the simple reduction of emissions, with the ambition of providing everyone with the opportunity to move freely. . ”
A commitment embodied in the “Beyond Zero” vision: “zero emissions” for Toyota are nothing more than an intermediate step on a broader and more articulated path. “The ultimate goal is to help create happiness for all people and to build a more inclusive society, a place where people can move without barriers or limitations, in total safety” continues the CEO.
A challenge that the brand, therefore, is pursuing today by responding to various mobility needs. How? Four, the electrified solutions of the Group exhibited at the fair: the FCEV – Hydrogen (Mirai), the HEV – Full Hybrid (Yaris Cross), PHEV -Plug-in Hybrid (Rav4 PHEV), BEV – Electric (Lexus UX300e); a fleet of 20 cars (RAV4, Highlander, Corolla, C-HR and Yaris) will also tour during the event to accompany and support the movements of guests during the days. The spotlight will be on a “Mobility for All” all the time. A strong mission, especially in Italy, where there is no consolidation of some scenarios, such as that of hydrogen: Toyota will not miss a round table (Sunday) to define the necessary steps for the transition.
The Group already with Kinto, a brand dedicated to a range of services for the driver, last year launched new perspectives for those who want to go in search of alternative solutions to purchase: full speed ahead with the rental, via app, from long term from car sharing to car carpooling, to plan and make trips quickly. A project that saw the Japanese distance themselves from the rest of the carmakers, to aim not only at the production of cars but directly at the leadership of electrified solutions. An ambitious goal that many hi-tech protagonists put on their list, but not all, from the quality of the service to the assistance, are able to support.
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