Jacquemus, a southern French brand headed by Simon Porte Jacquemus, recently chose to locate in Salt Mountain in the Arles region of southern France, and released the latest series called “LE PAPIER”, which also includes joint products created with Nike.
“LE PAPIER” means “paper”, Simon told Vogue that he likes the feeling of “starting from scratch and starting over”, just like blank paper, this time this concept is transformed into fashion, using a variety of tailoring to enrich and concise The tones and fabrics of this collection are combined with casual wear and reinterpreted with elements of wedding dresses, presenting a refined yet sexy charm. The highly poetic single product can be worn with a high degree of wearability. .
In addition, the previously released Jacquemus x Nike Air Humara shoes also appeared on the show. In fact, the complete cooperation process began with the first contact in 2018, and then the first meeting was held in February 2020, and the finished product has lasted 3 or 4 years. Finally, it will be officially launched on June 28.